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~isPartOf:"Journal of strategic marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
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Kundenzufriedenheit
Structural equation model
19
Strukturgleichungsmodell
19
Beziehungsmarketing
11
Relationship marketing
11
Consumer behaviour
8
Konsumentenverhalten
8
Customer satisfaction
6
Marketing management
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Marketingmanagement
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Brand image
3
Brand management
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Confidence
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attitudinal loyalty
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structural equation modeling
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structural equation modelling
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Ahmad, Bilal
1
Akbar, Muhammad Imad Ud Din
1
Butaney, Gul T.
1
Di Mascio, Rita
1
Diwan, Saloni Pawan
1
Fatima, Johra Kayeser
1
Gravier, Michael J.
1
Prybutok, Victor R.
1
Randall, Wesley S.
1
Roy, Sanjit
1
Roy, Sanjit Kumar
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Journal of strategic marketing
International journal of hospitality management
12
The service industries journal
9
Asia Pacific journal of marketing and logistics
7
International journal of services and operations management
7
Tourism management : research, policies, practice
7
European journal of marketing : EJM
6
International journal of productivity and quality management : IJPQM
6
Journal of retailing and consumer services
6
The journal of services marketing
6
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
6
International journal of services, economics and management
5
Quality management journal : QMJ
5
Global business review
4
Journal of marketing management : MM
4
Total quality management & business excellence
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Benchmarking : an international journal ; BIJ
3
Human systems management : HSM
3
International journal of Indian culture and business management
3
International journal of business excellence : IJBEX
3
International journal of business information systems : IJBIS
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of quality & reliability management
3
Journal of business research : JBR
3
Journal of consumer behaviour : an international research review
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing theory and practice
3
Journal of travel and tourism marketing
3
Research journal of business management
3
The international journal of bank marketing : IJBM
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Economic research
2
European business review
2
Global business & economics review
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IIMB management review
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of logistics : research and applications
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ECONIS (ZBW)
6
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1
Validating a multidimensional perspective of relationship marketing on brand attachment, customer loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
2
Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser
;
Di Mascio, Rita
- In:
Journal of strategic marketing
28
(
2020
)
4
,
pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
Saved in:
3
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
Saroha, Rituraj
;
Diwan, Saloni Pawan
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 659-680
Persistent link: https://www.econbiz.de/10012313931
Saved in:
4
Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit
- In:
Journal of strategic marketing
23
(
2015
)
5
,
pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
Saved in:
5
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
6
Connection, trust, and commitment : dimensions of co-creation?
Randall, Wesley S.
;
Gravier, Michael J.
;
Prybutok, Victor R.
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10008936997
Saved in:
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