//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of strategic marketing"
~subject:"Markenführung"
~subject:"SME"
~subject:"Schwellenländer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internationales Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
SME
Schwellenländer
International marketing
18
Internationales Marketing
18
Marketing management
8
Marketingmanagement
8
Consumer behaviour
5
Konsumentenverhalten
5
Brand image
3
Brand management
3
Emerging economies
3
Export
3
Firm performance
3
Innovation
3
Markenimage
3
Unternehmenserfolg
3
internal marketing
3
Arbeitsverhalten
2
Brand
2
Business start-up
2
China
2
Competitive advantage
2
Entrepreneurship
2
Entrepreneurship approach
2
Globalisierung
2
Globalization
2
International market entry
2
Internationaler Markteintritt
2
KMU
2
Markenartikel
2
Perception
2
Theorie
2
Theory
2
Unternehmensgründung
2
Wahrnehmung
2
Wettbewerbsvorteil
2
Work behaviour
2
internal market orientation
2
organisational identification
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Afshardoost, Mona
1
Bowden, Jana
1
Buccieri, Dominic
1
Crespo, Cátia Fernandes
1
Eshaghi, Mohammad Sadegh
1
Gross, Andrew C.
1
Inacio, Nicole
1
Javalgi, Rajshekhar (Raj) G.
1
Maruyama, Masahiro
1
Mas, Erick
1
Mathews, Shane W.
1
Paul, Justin
1
Perks, Keith J.
1
Sakurai, Yuka
1
Sok, Phyra
1
Srivastava, Rajesh K.
1
more ...
less ...
Published in...
All
Journal of strategic marketing
International marketing review
42
Journal of international marketing
40
Journal of business research : JBR
38
The journal of brand management : an international journal
24
Journal of global marketing
23
SpringerLink / Bücher
14
International business review : the official journal of the European International Business Academy
13
Journal of international consumer marketing
11
The journal of product & brand management
11
International journal of business and globalisation : IJBG
10
Journal of euromarketing
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of marketing : EJM
8
Advances in international marketing
7
International journal of emerging markets
7
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
7
Asia Pacific journal of marketing and logistics
6
Business history
6
Marketing intelligence & planning
6
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
5
European journal of international management : EJIM
5
Harvard business review : HBR
5
International marketing in the fast changing world
5
Journal of international entrepreneurship
5
Springer eBook Collection
5
The journal of business & industrial marketing
5
Business horizons
4
European research studies
4
IMADI.net-Projektbericht
4
Innovatives Markenmanagement
4
International business and economics research journal
4
International journal of management and economics
4
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Journal of world business : JWB
4
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing
Buccieri, Dominic
;
Javalgi, Rajshekhar (Raj) G.
;
Gross, …
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 549-577
Persistent link: https://www.econbiz.de/10014304915
Saved in:
2
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
3
Toward a 7-P framework for international marketing
Paul, Justin
;
Mas, Erick
- In:
Journal of strategic marketing
28
(
2020
)
8
,
pp. 681-701
Persistent link: https://www.econbiz.de/10012313934
Saved in:
4
Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.
;
Maruyama, Masahiro
;
Sakurai, Yuka
; …
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
Saved in:
5
The influence of corporate social responsibility associations on consumers' perceptions towards global brands
Crespo, Cátia Fernandes
;
Inacio, Nicole
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 679-695
Persistent link: https://www.econbiz.de/10012202787
Saved in:
6
Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->