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~isPartOf:"Journal of strategic marketing"
~subject:"Mobile application"
~subject:"Online-Marketing"
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Mobile application
Online-Marketing
Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
6
Konsumentenverhalten
6
Customer satisfaction
3
Kundenzufriedenheit
3
Mobile Anwendung
3
Beziehungsmarketing
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Innovation adoption
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Innovationsakzeptanz
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Internet marketing
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Mobile Business
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Relationship marketing
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Smith, Katherine Taken
2
Dinsmore, John
1
Dugan, Riley G.
1
Lim, Weng Marc
1
Linnhoff, Stefan
1
Rasul, Tareq Faizur
1
Soleimani, Samaneh
1
Wijeratne, Aaron
1
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Journal of strategic marketing
Journal of retailing and consumer services
17
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Journal of business research : JBR
14
International journal of networking and virtual organisations : IJNVO
12
Technological forecasting & social change : an international journal
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Information systems research : ISR
10
International journal of internet marketing and advertising : IJIMA
10
Telecommunications policy : the international journal of digital economy, data sciences and new media
10
International journal of business information systems : IJBIS
9
SpringerLink / Bücher
8
Pervasive advertising
7
E-marketing ; Vol. 1
6
International journal of advertising : the review of marketing communications
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Electronic markets : the international journal on networked business
5
Handbook of research in mobile business : technical, methodological, and social perspectives
5
International journal of consumer studies
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of information technology and management : IJITM
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing
5
Journal of marketing communications
5
Business horizons
4
Electronic commerce research
4
Handbook of research on mobile marketing management
4
International journal of contemporary hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Production and operations management : the flagship research journal of the Production and Operations Management Society
4
4OR : a quarterly journal of operations research
3
Advances in wireless technologies and telecommunication (AWTT) book series
3
African journal of science, technology, innovation and development : AJSTID
3
Bayreuther Arbeitspapiere zur Wirtschaftsinformatik
3
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ECONIS (ZBW)
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1
Where there's sugar, there are sugar-related mobile apps. What factors motivate consumers' continued use of m-Health?
Rasul, Tareq Faizur
;
Wijeratne, Aaron
;
Soleimani, Samaneh
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 856-876
Persistent link: https://www.econbiz.de/10014305015
Saved in:
2
Mobile advertising to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
3
An examination of mobile app usage and the user's life satisfaction
Linnhoff, Stefan
;
Smith, Katherine Taken
- In:
Journal of strategic marketing
25
(
2017
)
7
,
pp. 581-617
Persistent link: https://www.econbiz.de/10011855084
Saved in:
4
Monetary vs. nonmonetary prices : differences in product evaluations due to pricing strategies within mobile applications
Dinsmore, John
;
Dugan, Riley G.
;
Wright, Scott A.
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 227-240
Persistent link: https://www.econbiz.de/10011591919
Saved in:
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