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~isPartOf:"Journal of strategic marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Dissertation u.a. Prüfungsschriften"
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Search: subject_exact:"Markenware"
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Brand
40
Markenartikel
40
Brand management
38
Markenführung
38
Consumer behaviour
31
Konsumentenverhalten
31
Brand image
30
Markenimage
30
Beziehungsmarketing
14
Relationship marketing
14
Brand loyalty
6
Markentreue
6
Internet marketing
5
Marketing management
5
Marketingmanagement
5
Narrative Methode
5
Narrative method
5
Online-Marketing
5
Social Web
5
Social web
5
Customer satisfaction
4
Kundenzufriedenheit
4
brand loyalty
4
brand management
4
Customer integration
3
Kundenintegration
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Luxury goods
3
Luxusgüter
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Personality psychology
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Persönlichkeitspsychologie
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purchase intention
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Advertising effects
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Brand architecture
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Brand engagement
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Brand experience
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Confidence
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Emerging economies
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India
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Article in journal
Collection of articles written by one author
Dissertation u.a. Prüfungsschriften
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Japutra, Arnold
3
Johnson, Lester W.
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Manoli, Argyro Elisavet
2
Mills, Adam J.
2
Simkin, Lyndon
2
Abratt, Russell
1
Afshardoost, Mona
1
Ahmad, Bilal
1
Aimé, Isabelle
1
Akbar, Muhammad Imad Ud Din
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Bodet, Guillaume
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Brée, Joël
1
Campbell, Colin L.
1
Casidy, Riza
1
Chan, Anthony
1
Cherif, Emna
1
Choudhury, Musfiq Mannan
1
Cioppi, Marco
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Curina, Ilaria
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Das, Gupta
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1
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1
Gaganpreet Singh
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Gambetti, Rossella
1
Goyal, Anita
1
Graffigna, Guendalina
1
Hawkins, Matthew A.
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Journal of strategic marketing
The journal of brand management : an international journal
288
Journal of business research : JBR
272
The journal of product & brand management
197
Journal of retailing and consumer services
164
Psychology & marketing
77
European journal of marketing : EJM
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
33
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International marketing review
24
Journal of global marketing
24
Journal of retailing
24
International journal of advertising : the review of marketing communications
23
Journal of international marketing
23
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ECONIS (ZBW)
40
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1
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
2
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
3
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
4
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
5
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
6
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
7
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
8
Strategic brand storytelling
Mills, Adam J.
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1239-1242
Persistent link: https://www.econbiz.de/10014553075
Saved in:
9
The dynamic construction of brand storytelling
Aimé, Isabelle
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1243-1262
Persistent link: https://www.econbiz.de/10014553077
Saved in:
10
How dark stories boost recall
Campbell, Colin L.
;
Sands, Sean
;
Ferraro, Carla
- In:
Journal of strategic marketing
31
(
2023
)
7
,
pp. 1279-1295
Persistent link: https://www.econbiz.de/10014553080
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