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~isPartOf:"Journal of strategic marketing"
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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
85
Konsumentenverhalten
85
Customer satisfaction
68
Kundenzufriedenheit
68
Dienstleistungsqualität
38
Service quality
38
Marketing management
37
Marketingmanagement
37
Brand management
32
Markenführung
32
Customer integration
31
Kundenintegration
31
Betriebliche Wertschöpfung
25
Social Web
25
Social web
25
Value creation
25
Brand image
24
Lieferantenmanagement
24
Markenimage
24
Supplier relationship management
24
Brand
17
Customer value
17
Internet marketing
17
Kundenwert
17
Markenartikel
17
Online-Marketing
17
Confidence
15
Einzelhandel
15
Retail trade
15
Vertrauen
15
Online retailing
14
Online-Handel
14
Strategic management
11
Strategisches Management
11
Structural equation model
11
Strukturgleichungsmodell
11
relationship marketing
11
Viral marketing
10
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Undetermined
142
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2
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Article
226
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5
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Article in journal
231
Aufsatz in Zeitschrift
231
Collection of articles of several authors
3
Sammelwerk
3
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2
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1
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Language
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English
231
Author
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Simkin, Lyndon
7
Roy, Sanjit
5
Dibb, Sally
4
Fernandes, Teresa
4
Japutra, Arnold
4
Pervan, Simon J.
4
Polonsky, Michael J.
4
Roy, Sanjit Kumar
4
Bang, Nguyen
3
Harrigan, Paul
3
Thaichon, Park
3
Weinstein, Art
3
Ashill, Nicholas
2
Ayoubi, Rami M.
2
Bove, Liliana L.
2
Canhoto, Ana Isabel Domingos
2
Chen, Junsong
2
Crick, James M.
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Gulliver, Stephen R.
2
Gupta, Samir
2
Hajli, Nick
2
Harker, Michael
2
Jaber, Faten
2
Jebarajakirthy, Charles
2
Johnson, Lester W.
2
Ketron, Seth
2
Khashab, Basel
2
Lamberti, Lucio
2
Leckie, Civilai
2
Mai, Enping
2
Mattsson, Jan
2
Meadows, Maureen
2
Mishra, Sita
2
Naumann, Earl
2
Ngo, Liem Viet
2
O'Cass, Aron
2
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Published in...
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Journal of strategic marketing
Journal of business research : JBR
1,022
Journal of retailing and consumer services
854
International journal of hospitality management
593
Industrial marketing management : the international journal for industrial and high-tech firms
552
SpringerLink / Bücher
530
Journal of Services Marketing
414
The journal of services marketing
366
The service industries journal
347
Tourism management : research, policies, practice
266
International journal of contemporary hospitality management
263
Journal of travel and tourism marketing
260
The journal of business & industrial marketing
254
Journal of the Academy of Marketing Science
252
Journal of hospitality marketing & management
240
International Journal of Bank Marketing
219
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
218
European Journal of Marketing
217
Psychology & marketing
211
IMF Staff Country Reports
202
Journal of marketing
201
Journal of service research : JSR
199
Journal of service management
188
Asia Pacific journal of marketing and logistics
181
Cogent business & management
177
Journal of Consumer Marketing
176
International Journal of Contemporary Hospitality Management
175
International journal of electronic customer relationship management : IJECRM
166
Services marketing quarterly
166
European journal of marketing : EJM
163
Journal of retailing
161
Journal of marketing management : MM
156
Service business
153
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
144
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
144
Journal of Business & Industrial Marketing
142
Strategic Direction
142
International journal of production economics
141
Gabler Edition Wissenschaft
138
Marketing intelligence & planning
138
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ECONIS (ZBW)
231
Showing
1
-
10
of
231
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articles prioritized
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date (oldest first)
1
Building
customer
engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
2
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis : investigating the conditional effects of involvement and age
Rather, Raouf Ahmad
;
Bozkurt, Sıddık
;
Khan, Imran
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 266-288
Persistent link: https://www.econbiz.de/10014553248
Saved in:
3
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
4
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
5
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
6
Negative
customer
engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
Saved in:
7
Validating a multidimensional perspective of relationship marketing on brand attachment,
customer
loyalty and purchase intentions : a serial mediation model
Ahmad, Bilal
;
Akbar, Muhammad Imad Ud Din
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 669-692
Persistent link: https://www.econbiz.de/10014304946
Saved in:
8
Internal customers creating value in the workplace : conceptualising the internal
customer
perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
9
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
10
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
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