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~isPartOf:"Journal of strategic marketing"
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Retail trade
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Multichannel strategy
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Journal of strategic marketing
Journal of retailing and consumer services
32
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
SpringerLink / Bücher
14
International journal of production economics
13
International journal of retail and distribution management
12
The international review of retail, distribution and consumer research
11
European journal of operational research : EJOR
10
Journal of business research : JBR
10
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Springer eBook Collection
7
Transportation research / E : an international journal
7
Journal of retailing
6
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Research
6
Journal of advertising research
5
International journal of physical distribution & logistics management : IJPD & LM
4
Lehrbuch
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Asia Pacific journal of marketing and logistics
3
Developing successful global strategies for marketing luxury brands
3
International journal of electronic commerce : IJEC
3
International journal of retail & distribution management
3
Journal of digital banking
3
Journal of operations management
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LogForum : elektroniczne czasopismo naukowe z dziedziny logistyki
3
Marktorientiertes Management
3
Administrative Sciences : open access journal
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
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Cogent business & management
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Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
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Digitale Transformation des Marketing
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Essentials
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Faculty & research / Insead : working paper series
2
Global marketing strategies for the promotion of luxury goods
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Handbook of research on IoT, digital transformation, and the future of global marketing
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Handel und Internationales Marketing / Retailing and International Marketing
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Handel und Internationales Marketing Retailing and International Marketing
2
Harvard business review : HBR
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Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
2
Omni-channel
retailing : some reflections
Verhoef, Peter C.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 608-616
Persistent link: https://www.econbiz.de/10012608881
Saved in:
3
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
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