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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Vertriebsweg"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Vertriebsweg
Wettbewerbsstrategie
Marketing management
207
Marketingmanagement
207
Theorie
41
Theory
41
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
30
Beziehungsmarketing
28
Relationship marketing
28
Deutschland
19
Germany
19
Internet marketing
16
Market research
16
Marktforschung
16
Online-Marketing
16
Brand management
15
Markenführung
15
Marketing strategy
15
Innovation
14
Resource-based view
14
Ressourcenorientierter Ansatz
14
Brand image
13
Competitive strategy
13
Firm performance
13
Markenimage
13
Strategisches Management
13
Unternehmenserfolg
13
Preismanagement
12
Pricing strategy
12
USA
12
United States
12
Bibliometrics
11
Bibliometrie
11
Brand
10
Distribution channel
10
Markenartikel
10
Strategic management
10
Market entry
9
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23
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Choi, Seung-chan
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1
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1
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1
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Springer eBook Collection / Business and Economics
Journal of business research : JBR
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of retailing and consumer services
14
Europäische Hochschulschriften / 5
12
Journal of strategic marketing
11
Gabler Edition Wissenschaft
10
Handbuch Multi-Channel-Marketing
9
Journal of retailing
9
Journal of marketing channels : ... distribution systems, strategy, and management
8
Schriften zu Marketing und Management
8
European journal of marketing : EJM
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
SpringerLink / Bücher
7
Faculty & research / Insead : working paper series
6
The journal of business & industrial marketing
6
Asia Pacific journal of marketing and logistics
4
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of operational research : EJOR
4
International journal of production economics
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Marketing letters : a journal of research in marketing
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
Gabler-Edition Wissenschaft
3
Hamburger Schriften zur Marketingforschung
3
Interactive and multi-channel marketing
3
International journal of business and globalisation : IJBG
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
Journal of business case studies
3
Journal of business economics : JBE
3
Journal of international marketing
3
Journal of marketing
3
Journal of marketing channels : distribution systems, strategy, and management
3
Kellogg on marketing
3
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ECONIS (ZBW)
26
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1
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Influence of pull marketing actions on marketing action effectiveness of multichannel firms : a meta-analysis
Zhang, Peng Vincent
;
Kim, Seoyoung
;
Chakravarty, Anindita
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 310-333
Persistent link: https://www.econbiz.de/10014251173
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
6
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
7
Measuring multichannel advertising response
Zantedeschi, Daniel
;
Feit, Elea McDonnell
;
Bradlow, Eric T.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
How does adoption of the outlet channel impact customers' spending in the retail stores : conflict or synergy?
Soysal, Gonca
;
Krishnamurthi, Lakshman
- In:
Management science : journal of the Institute for …
62
(
2016
)
9
,
pp. 2692-2704
Persistent link: https://www.econbiz.de/10011577191
Saved in:
10
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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