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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"Virales Marketing"
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Search: subject_exact:"Mundpropaganda"
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Konsumentenverhalten
Relationship marketing
Virales Marketing
Viral marketing
67
Consumer behaviour
43
Social Web
32
Social web
32
Internet marketing
21
Online-Marketing
21
Online retailing
15
Online-Handel
15
Beziehungsmarketing
11
word of mouth
11
Customer satisfaction
6
Kundenzufriedenheit
6
Social network
6
Social relations
6
Soziale Beziehungen
6
Soziales Netzwerk
6
Brand image
5
Brand management
5
Customer integration
5
E-commerce
5
Electronic Commerce
5
Experiment
5
Kundenintegration
5
Markenführung
5
Markenimage
5
Twitter
5
Word of mouth
5
online reviews
5
online word of mouth
5
social media
5
Confidence
4
Dienstleistungsqualität
4
Einzelhandel
4
Emotion
4
Film industry
4
Filmwirtschaft
4
Retail trade
4
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Online availability
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Undetermined
44
Free
5
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Article
67
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Article in journal
67
Aufsatz in Zeitschrift
67
Case study
1
Fallstudie
1
Language
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English
67
Author
All
Palmatier, Robert W.
3
Aral, Sinan
2
Gopinath, Shyam
2
Hennig-Thurau, Thorsten
2
Hosanagar, Kartik
2
Ofek, Elie
2
Viswanathan, Siva
2
Walker, Dylan
2
Xie, Jinhong
2
Abril Barrie, Carmen
1
Agarwal, Ritu
1
Aguirre, Elizabeth
1
Ajorlou, Amir
1
Alexandrov, Aliosha
1
Anderson, Ashton
1
Aravindakshan, Ashwin
1
Arnold, Mark J.
1
Babakus, Emin
1
Bagaas, Ingrid K.
1
Bagozzi, Richard P.
1
Bapna, Ravi
1
Bartov, Eli
1
Baseggio, Henrique Webber
1
Basso, Kenny
1
Bayón, Tomás
1
Beck, Joshua T.
1
Beckers, Sander F. M.
1
Bell, David R.
1
Bendle, Neil T.
1
Beneke, Justin
1
Bleier, Alexander
1
Bonifield, Carolyn
1
Boon Liat Cheng
1
Brady, Michael K.
1
Brandão, Amélia Maria Pinto da Cunha
1
Burtch, Gordon
1
Böhm, Eva
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Carroni, Elias
1
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Published in...
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
The international review of retail, distribution and consumer research
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
67
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1
Disclosure in incentivized reviews : does it protect consumers?
Park, Sungsik
;
Shin, Woochoel
;
Xie, Jinhong
- In:
Management science : journal of the Institute for …
69
(
2023
)
11
,
pp. 7009-7021
Persistent link: https://www.econbiz.de/10014435450
Saved in:
2
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
3
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
4
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina
;
Krah, Tabea
;
Böhm, Eva
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
The role of social media in the corporate bond market : evidence from Twitter
Bartov, Eli
;
Faurel, Lucile
;
Mohanram, Partha
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5638-5667
Persistent link: https://www.econbiz.de/10014392963
Saved in:
7
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
8
Can consumer-posted photos serve as a leading indicator of restaurant survival? : evidence from yelp
Zhang, Mengxia
;
Luo, Lan
- In:
Management science : journal of the Institute for …
69
(
2023
)
1
,
pp. 25-50
Persistent link: https://www.econbiz.de/10014285959
Saved in:
9
Uncovering synergy and dysergy in consumer reviews : a machine learning approach
Zhang, Zelin
;
Yang, Kejia
;
Zhang, Jonathan Z.
; …
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2339-2360
Persistent link: https://www.econbiz.de/10014305408
Saved in:
10
Dynamic pricing with online reviews
Shin, Dongwook
;
Vaccari, Stefano
;
Zeevi, Assaf
- In:
Management science : journal of the Institute for …
69
(
2023
)
2
,
pp. 824-845
Persistent link: https://www.econbiz.de/10014294230
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