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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Brand"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Search: subject_exact:"Marketing strategy"
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Brand
Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
169
Marketingmanagement
169
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
25
Theory
25
Beziehungsmarketing
21
Relationship marketing
21
Market research
15
Marketing
15
Marketing strategy
15
Marktforschung
15
Firm performance
13
Internet marketing
13
Online-Marketing
13
Unternehmenserfolg
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Brand image
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Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
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Markenartikel
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Vertriebsweg
9
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Corporate Social Responsibility
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English
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Ishihara, Masakazu
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Brown, Christina L.
1
Calantone, Roger J.
1
Caldieraro, Fabio
1
Carpenter, Gregory S.
1
Chan, Tat
1
Ching, Andrew
1
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1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Feng, Hui
1
Fürst, Andreas
1
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1
Gómez, Miguel I.
1
Homburg, Christian
1
Hong, Yuan
1
Huff, Lenard C.
1
Hwang, Minha
1
Kumar, Subodha
1
Kumar, V.
1
Kwon, Minjung
1
Lattin, James M.
1
Li, Jia
1
Mehra, Amit
1
Mizuno, Makoto
1
Morgan, Neil A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
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1
Pierce, Lamar
1
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1
Rao, Vithala R.
1
Rego, Lopo L.
1
Robinson, William Thomas
1
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
25
The journal of brand management : an international journal
18
The journal of product & brand management
15
European journal of marketing : EJM
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of retailing and consumer services
12
Journal of strategic marketing
11
Journal of retailing
8
Business horizons
7
The journal of business & industrial marketing
7
Faculty & research / Insead : working paper series
6
Journal of marketing communications
5
Journal of promotion management : JPM
5
The marketing review
5
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of operational research : EJOR
4
International journal of hospitality management
4
International journal of wine business research : IJWBR
4
Journal of marketing
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European management journal
3
European research studies
3
International journal of business and globalisation : IJBG
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of international marketing
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Marketing letters : a journal of research in marketing
3
Measuring and managing brands
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
AMS review : official publication of the Academy of Marketing Science
2
Acta Universitatis Danubius / Oeconomica
2
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ECONIS (ZBW)
23
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1
Brand spillover as a marketing strategy
Wu, Xiaole
;
Zhang, Fuqiang
;
Zhou, Yu
- In:
Management science : journal of the Institute for …
68
(
2022
)
7
,
pp. 5348-5363
Persistent link: https://www.econbiz.de/10013369309
Saved in:
2
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
3
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
4
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
5
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
6
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
7
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
8
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
9
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
10
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
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