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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Relationship marketing"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Relationship marketing
Wettbewerbsstrategie
Marketing management
169
Marketingmanagement
169
Consumer behaviour
28
Konsumentenverhalten
28
Theorie
25
Theory
25
Beziehungsmarketing
21
Market research
15
Marketing
15
Marketing strategy
15
Marktforschung
15
Firm performance
13
Internet marketing
13
Online-Marketing
13
Unternehmenserfolg
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Brand image
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Innovation
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Markenimage
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Resource-based view
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Ressourcenorientierter Ansatz
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United States
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Competitive strategy
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Brand
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Distribution channel
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Markenartikel
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Vertriebsweg
9
Competitive advantage
8
Corporate Social Responsibility
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Kumar, V.
3
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Homburg, Christian
2
Raju, Jagmohan Singh
2
Villas-Boas, J. Miguel
2
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1
Ben Rhouma, Tarek
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Boleslavsky, Raphael
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Eliashberg, Jehoshua
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Jiang, Lan
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Jozic, Danijel
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Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of business research : JBR
52
Journal of strategic marketing
33
The journal of business & industrial marketing
31
Journal of retailing and consumer services
25
European journal of marketing : EJM
21
Business horizons
15
Journal of retailing
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
Journal of marketing
11
Journal of marketing communications
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of business-to-business marketing
10
Journal of marketing management : MM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
SpringerLink / Bücher
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
International review on public and non-profit marketing
9
Marketing letters : a journal of research in marketing
9
Faculty & research / Insead : working paper series
8
Journal of international marketing
8
Marketing intelligence & planning
8
The marketing review
8
The service industries journal
8
International journal of contemporary hospitality management
7
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of brand management : an international journal
7
AMS review : official publication of the Academy of Marketing Science
6
European business review : EBR ; the official journal of the International Management Centres, Europe
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
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ECONIS (ZBW)
35
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
3
The future of digital technologies in marketing : a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
4
Social media marketing strategy : definition, conceptualization, taxonomy, validation, and future agenda
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10012434087
Saved in:
5
A customer portfolio management model that relates company's marketing to its long-term survival
McAlister, Leigh
;
Sinha, Shameek
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 584-600
Persistent link: https://www.econbiz.de/10012548067
Saved in:
6
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
7
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
8
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
9
Optimal marketing strategies for the acquisition and retention of service subscribers
Ben Rhouma, Tarek
;
Zaccour, Georges
- In:
Management science : journal of the Institute for …
64
(
2018
)
6
,
pp. 2609-2627
Persistent link: https://www.econbiz.de/10011878982
Saved in:
10
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
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