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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"The service industries journal"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
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Beziehungsmarketing
Brand image
Relationship marketing
448
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
222
Markenführung
222
Marketing management
215
Marketingmanagement
215
Dienstleistungsqualität
204
Service quality
204
Customer satisfaction
166
Kundenzufriedenheit
166
Markenimage
136
Innovation management
119
Innovationsmanagement
119
Dienstleistungssektor
117
Service industry
117
Innovation
114
Lieferantenmanagement
100
Supplier relationship management
100
Firm performance
83
Unternehmenserfolg
83
Corporate Social Responsibility
75
Corporate social responsibility
75
Internet marketing
75
Online-Marketing
74
Brand
73
Markenartikel
72
Salespeople
71
Verkaufspersonal
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68
Social web
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61
United States
61
Customer integration
55
Kundenintegration
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Marketing
55
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54
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546
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Kumar, V.
9
Palmatier, Robert W.
8
Homburg, Christian
7
Grewal, Dhruv
5
Scheer, Lisa K.
5
Bang, Nguyen
4
Hollebeek, Linda D.
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Steinhoff, Lena
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Grégoire, Yany
3
Ha, Hong Youl
3
Hsu, Maxwell K.
3
Krafft, Manfred
3
Leckie, Civilai
3
Oliveira, Marta Olivia Rovedder de
3
Ramaseshan, B.
3
Sesé, F. Javier
3
Taheri, Babak
3
Verhoef, Peter C.
3
Wu, Cedric Hsi-jui
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Amenuvor, Fortune Edem
2
Amin, Muslim
2
Arnold, Todd J.
2
Augusto, Mário Gomes
2
Back, Ki-Joon
2
Baker, Thomas L.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Boateng, Henry
2
Boukis, Achilleas
2
Brady, Michael K.
2
Brasel, S. Adam
2
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Journal of the Academy of Marketing Science
Marketing intelligence & planning
The service industries journal
Journal of business research : JBR
940
Journal of retailing and consumer services
694
Industrial marketing management : the international journal for industrial and high-tech firms
442
The journal of brand management : an international journal
330
The journal of product & brand management
319
International journal of hospitality management
313
SpringerLink / Bücher
302
The journal of services marketing
234
Journal of strategic marketing
213
The journal of business & industrial marketing
203
Journal of travel and tourism marketing
180
Tourism management : research, policies, practice
178
Journal of marketing
164
Asia Pacific journal of marketing and logistics
161
European journal of marketing : EJM
159
Psychology & marketing
156
International journal of electronic customer relationship management : IJECRM
142
International journal of contemporary hospitality management
135
Journal of hospitality marketing & management
133
Cogent business & management
129
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Journal of service research : JSR
118
Journal of marketing management : MM
116
Journal of retailing
115
Gabler Edition Wissenschaft
113
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
108
Journal of service management
107
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Services marketing quarterly
100
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of marketing communications
98
Marketing letters : a journal of research in marketing
96
International journal of internet marketing and advertising : IJIMA
90
International journal of retail & distribution management
89
The international journal of bank marketing : IJBM
89
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
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ECONIS (ZBW)
549
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1
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10
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549
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Conflict-solving as a mediator between customer incivility and service performance
Auh, Seigyoung
;
Mengüç, Bülent
;
Thompson, Frauke Mattison
- In:
The service industries journal
44
(
2024
)
5/6
,
pp. 342-377
Persistent link: https://www.econbiz.de/10014551100
Saved in:
3
Sustainable customer relationship
management
Ferrer-Estévez, Maria
;
Chalmeta, Ricardo
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 244-262
Persistent link: https://www.econbiz.de/10014253353
Saved in:
4
Customer participation, innovative aspects of services and outcomes
Nyadzayo, Munyaradzi
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013532100
Saved in:
5
Buyer-supplier relationship dynamics : a systematic review
Shamsollahi, Ali
;
Chmielewski-Raimondo, Danielle A.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 418-436
Persistent link: https://www.econbiz.de/10012434112
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
8
Customer-oriented salespeople's value creation and claiming in price negotiations
Kassemeier, Roland
;
Alavi, Sascha
;
Habel, Johannes
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10013389228
Saved in:
9
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
10
Decoding consumers' CSR scepticism : service recovery experience perspective
Kushwah, Mihir Kumar
;
Srivastava, Himanshu Shekhar
- In:
Marketing intelligence & planning
41
(
2023
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10014312974
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