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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Einzelhandel"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Consumer behaviour
539
Konsumentenverhalten
539
Beziehungsmarketing
94
Relationship marketing
94
Theorie
68
Theory
68
Internet marketing
67
Online-Marketing
67
Brand management
63
Markenführung
63
Preismanagement
56
Pricing strategy
56
USA
56
United States
56
Advertising effects
51
Werbewirkung
51
Online retailing
50
Online-Handel
50
Brand
47
Brand image
47
Markenartikel
47
Markenimage
47
Social Web
45
Social web
45
Viral marketing
43
Virales Marketing
43
Advertising
41
Werbung
41
Retail trade
38
Experiment
34
Customer satisfaction
32
Kundenzufriedenheit
32
E-commerce
31
Electronic Commerce
31
Marketing management
30
Marketingmanagement
30
Dienstleistungsqualität
29
Service quality
29
Game theory
27
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38
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English
38
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Chintagunta, Pradeep K.
3
Biswas, Dipayan
2
Grewal, Dhruv
2
Noble, Stephanie M.
2
Albrecht, Carmen-Maria
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bijmolt, Tammo H. A.
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Bruggen, Gerrit van
1
Burton, Scot
1
Chen, Yongmin
1
Cook, Laurel Aynne
1
Danaher, Peter J.
1
Duhachek, Adam
1
Eliashberg, Jehoshua
1
Esmark, Carol L.
1
Ezell, Hazel F.
1
Gilpatric, Scott M.
1
Goli, Ali
1
Griffith, Denni Arli
1
Gu, Zheyin
1
Gustafsson, Anders
1
Hattula, Stefan
1
Heerde, Harald J. van
1
Henkel, Laura
1
Hensen, Niek
1
Howlett, Elizabeth
1
Hughes, Douglas E.
1
Häubl, Gerald
1
Iyer, Ganesh
1
Jong, Ad de
1
Keeling, Debbie I.
1
Kelting, Katie
1
Komor, Marcin
1
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Journal of the Academy of Marketing Science
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
466
Journal of retailing
128
Journal of business research : JBR
119
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
110
International journal of retail and distribution management
64
International journal of electronic marketing and retailing : IJEMR
33
Psychology & marketing
32
European journal of operational research : EJOR
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing : EJM
27
International journal of consumer studies
22
Journal of marketing
21
Marketing intelligence & planning
21
The journal of services marketing
21
International journal of production economics
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
European retail research
16
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Production and operations management : an international journal of the Production and Operations Management Society
15
International journal of production research
14
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
13
Technological forecasting & social change : an international journal
13
The service industries journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The journal of product & brand management
12
Australasian marketing journal
11
History of retailing and consumption
11
Journal of international consumer marketing
11
Journal of internet commerce
11
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ECONIS (ZBW)
38
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
5
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Saved in:
6
Increasing retailer loyalty through the use of cash back rebate sites
Qiu, Ye
;
Rao, Ram C.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 743-762
Persistent link: https://www.econbiz.de/10012294605
Saved in:
7
Consumer response to Chapter 11 bankruptcy : negative demand spillover to competitors
Ozturk, O. Cem
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 296-316
Persistent link: https://www.econbiz.de/10012022544
Saved in:
8
Sounds like a healthy retail atmospheric strategy : effects of ambient music and background noise on food sales
Biswas, Dipayan
;
Lund, Kaisa
;
Szocs, Courtney
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 37-55
Persistent link: https://www.econbiz.de/10011996684
Saved in:
9
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
10
Driving growth of Mwallets in emerging markets : a retailer's perspective
Kumar, V.
;
Nim, Nandini
;
Sharma, Amalesh
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 747-769
Persistent link: https://www.econbiz.de/10012107310
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