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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing theory and applications"
~subject:"Markenimage"
~subject:"Marketingtheorie"
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Markenimage
Marketingtheorie
Marketing management
116
Marketingmanagement
116
Consumer behaviour
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26
Beziehungsmarketing
16
Marketing
16
Relationship marketing
16
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15
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14
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12
Resource-based view
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Ressourcenorientierter Ansatz
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10
Internet marketing
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Market research
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Varadarajan, Rajan
2
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Ballings, Michel
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He, Yi
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Hodis, Monica
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Ishihara, Masakazu
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Journal of the Academy of Marketing Science
Marketing theory and applications
Journal of business research : JBR
40
The journal of product & brand management
23
Journal of marketing management : MM
21
Industrial marketing management : the international journal for industrial and high-tech firms
20
European journal of marketing : EJM
19
SpringerLink / Bücher
16
The journal of brand management : an international journal
16
Journal of marketing communications
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of marketing
13
Journal of strategic marketing
13
Lehrbuch
13
Legends in marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The marketing review
8
Cogent business & management
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International marketing review
7
Journal of macromarketing : examining the interactions among markets, marketing, and society
7
Marketing intelligence & planning
7
Marketing theory
7
Business horizons
6
Journal of historical research in marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of retailing and consumer services
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
International journal of internet marketing and advertising : IJIMA
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of marketing for higher education
5
Journal of marketing research : JMR
5
Journal of promotion management : innovations in planning and applied research
5
Marketing : ZFP ; journal of research and management
5
McGraw-Hill/Irwin series in marketing
5
European management journal
4
European research studies
4
Gabler Edition Wissenschaft
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ECONIS (ZBW)
24
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1
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
2
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
3
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
4
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
5
Communicating brand biographies effectively : the role of communication source
Tezer, Ali
;
Bodur, H. Onur
;
Grohmann, Bianca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 712-733
Persistent link: https://www.econbiz.de/10012293328
Saved in:
6
Enhancing consumer engagement in an online brand community via user reputation signals : a multi-method analysis
Hanson, Sara
;
Jiang, Lan
;
Dahl, Darren W.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 349-367
Persistent link: https://www.econbiz.de/10012022592
Saved in:
7
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
8
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
9
Cause marketing and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
10
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
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