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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"NBER working paper series"
~subject:"Markenimage"
~subject:"Marketingmanagement"
~subject:"Pharmaceuticals"
~subject:"Psychology of advertising"
~subject:"Relationship marketing"
~subject:"Social web"
~subject:"Werbewirkung"
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Markenimage
Marketingmanagement
Pharmaceuticals
Psychology of advertising
Relationship marketing
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Werbewirkung
Advertising
75
Werbung
75
Internet marketing
59
Online-Marketing
59
Consumer behaviour
44
Konsumentenverhalten
44
Advertising effects
37
Social Web
23
International marketing
21
Internationales Marketing
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10
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Grossman, Michael
3
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2
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2
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2
Dave, Dhaval M.
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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National Bureau of Economic Research
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Journal of the Academy of Marketing Science
NBER working paper series
Journal of business research : JBR
397
Journal of advertising research
255
International journal of advertising : the review of marketing communications
225
Journal of marketing communications
206
Journal of advertising : official publication of the American Academy of Advertising
204
International journal of advertising : the quarterly review of marketing communications
195
Journal of retailing and consumer services
174
International journal of internet marketing and advertising : IJIMA
167
Psychology & marketing
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Journal of promotion management : JPM
107
Journal of promotion management : innovations in planning and applied research
103
SpringerLink / Bücher
103
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Industrial marketing management : the international journal for industrial and high-tech firms
89
European journal of marketing : EJM
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
77
The journal of product & brand management
77
Journal of marketing research : JMR
71
International journal of hospitality management
70
Journal of marketing
70
Technological forecasting & social change : an international journal
69
Marketing intelligence & planning
68
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
67
The journal of brand management : an international journal
67
Tourism management : research, policies, practice
67
International journal of electronic marketing and retailing : IJEMR
66
International marketing review
66
Journal of global marketing
66
Health marketing quarterly
64
Information systems research : ISR
60
Journal of strategic marketing
58
Journal of current issues and research in advertising : JCIRA
57
Journal of international marketing
56
Management science : journal of the Institute for Operations Research and the Management Sciences
56
Asia Pacific journal of marketing and logistics
55
Journal of internet commerce
55
Business horizons
54
Marketing letters : a journal of research in marketing
54
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ECONIS (ZBW)
83
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1
Trust in blockchain-enabled exchanges : duture directions in blockchain marketing
Teck Ming Tan
;
Saraniemi, Saila
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 914-939
Persistent link: https://www.econbiz.de/10014326666
Saved in:
2
Non-face emojis in digital marketing : effects, contingencies, and strategic recommendations
Orazi, Davide Christian
;
Ranjan, Bhoomija
;
Cheng, Yimin
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 570-597
Persistent link: https://www.econbiz.de/10014251246
Saved in:
3
Exclusivity strategies for digital products across digital and physical markets
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
;
Albers, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
4
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
5
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
6
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
9
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
10
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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