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~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Public choice"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Holiday behaviour
652
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652
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Kumar, V.
6
Fu, Xiaoxiao
3
Homburg, Christian
3
Taplin, Ross H.
3
Verhoef, Peter C.
3
Blut, Markus
2
Cai, Ruiying
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Chen, Ching-fu
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Okumus, Fevzi
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Pick, Doreén
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Scarpi, Daniele
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So, Kevin Kam Fung
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Steinhoff, Lena
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1
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Journal of the Academy of Marketing Science
Public choice
Tourism management : research, policies, practice
Journal of retailing and consumer services
474
Journal of business research : JBR
376
International journal of hospitality management
184
The journal of services marketing
126
The journal of product & brand management
98
Journal of travel and tourism marketing
89
The journal of brand management : an international journal
83
Journal of hospitality marketing & management
80
International journal of contemporary hospitality management
77
Psychology & marketing
77
Cogent business & management
75
The service industries journal
75
Asia Pacific journal of marketing and logistics
73
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71
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of retailing
68
Journal of service management
60
Journal of marketing
58
European journal of marketing : EJM
54
The international review of retail, distribution and consumer research
54
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
53
Journal of service research : JSR
53
SpringerLink / Bücher
53
Marketing intelligence & planning
52
International journal of retail & distribution management
49
Services marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
48
Service business
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
42
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
40
International journal of electronic marketing and retailing : IJEMR
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
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ECONIS (ZBW)
148
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1
Treat for affection? : customers' differentiated responses to pro-customer deviance
Hu, JiaJing
;
Ma, Xiuli
;
Xu, Xiaowei
;
Liu, Yan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366136
Saved in:
2
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
5
Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior
Krämer, Tobias
;
Weiger, Welf Hermann
;
Gouthier, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1095-1115
Persistent link: https://www.econbiz.de/10012386866
Saved in:
6
How do customers navigate perceived inappropriateness of collective emotion in group service recovery? : an application of cognitive dissonance theory
Xu, Xing'an
;
Liu, Juan
;
Cai, Ruiying
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013366129
Saved in:
7
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
8
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
9
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
10
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
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