Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior
Tobias Kraemer, Welf H. Weiger, Matthias H.J. Gouthier, Maik Hammerschmidt
| Year of publication: |
2020
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|---|---|
| Authors: | Krämer, Tobias ; Weiger, Welf Hermann ; Gouthier, Matthias H. J. ; Hammerschmidt, Maik |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 6, p. 1095-1115
|
| Subject: | Organizational pride | Customer-oriented behavior | Theory of spirals | Frontline employees | Change effects | Service marketing | Beziehungsmarketing | Relationship marketing | Verhalten in Organisationen | Organizational behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00715-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012386866