//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Emotion"
~subject:"Loyalty"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Loyalty
Beziehungsmarketing
271
Relationship marketing
271
Consumer behaviour
159
Konsumentenverhalten
159
Brand management
100
Markenführung
100
Brand image
79
Markenimage
79
Brand
67
Markenartikel
67
Customer satisfaction
50
Kundenzufriedenheit
50
Social Web
36
Social web
36
Internet marketing
27
Online-Marketing
27
Brand loyalty
26
Lieferantenmanagement
26
Supplier relationship management
26
Dienstleistungsqualität
25
Service quality
25
Marketing management
23
Marketingmanagement
23
Customer integration
21
Customer value
21
Kundenintegration
21
Kundenwert
21
Markentreue
20
Salespeople
20
Verkaufspersonal
20
USA
15
United States
15
Social media
14
Einzelhandel
13
Firm performance
13
Retail trade
13
Unternehmenserfolg
13
Customer engagement
12
Viral marketing
12
more ...
less ...
Online availability
All
Undetermined
18
Free
4
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Fetscherin, Marc
2
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Anand, S. Joseph Jeya
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Batista-Foguet, Joan M.
1
Billore, Soniya
1
Bolton, Lisa E.
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Cheikhrouhou, Soumaya
1
Chen, Hsiangting Shatina
1
Crane, Frederick G.
1
Cronley, Maria L.
1
Demirbag-Kaplan, Melike
1
Du, Jiangang
1
Fan, Xiucheng
1
Feng, Tianjun
1
Folse, Judith Anne Garretson
1
Frasquet Deltoro, Marta
1
Garvey, Aaron M.
1
Giebelhausen, Michael
1
Grappi, Silvia
1
Gulden, Selin
1
Hacıhasanoğlu, Pınar
1
Hamlin, Robert
1
Harikrishnan, K.
1
Heinrich, Daniel
1
Huang, Ming-Hui
1
Iglesias, Oriol
1
Jai, Tunmin Catherine
1
Jones, Eli
1
Junaid, M.
1
Kara, Selcan
1
Kardes, Frank R.
1
Kaufmann, Hans Rüdiger
1
Khandeparkar, Kapil
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
The journal of brand management : an international journal
Journal of business research : JBR
76
Journal of retailing and consumer services
70
International journal of hospitality management
54
The journal of services marketing
34
Tourism management : research, policies, practice
19
Journal of business ethics : JOBE
15
Service business
14
The journal of business & industrial marketing
14
The journal of product & brand management
14
The international journal of bank marketing : IJBM
13
International journal of contemporary hospitality management
12
European journal of marketing : EJM
10
Journal of service theory and practice : JSTP
10
Psychology & marketing
10
Asia Pacific journal of marketing and logistics
9
Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of customer behaviour
9
Journal of service management
9
The service industries journal
9
International journal of quality and service sciences
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of hospitality marketing & management
8
Journal of marketing analytics : JMA
8
Journal of service research : JSR
8
Journal of travel and tourism marketing
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Marketing intelligence & planning
8
Tourism management perspectives : TMP
8
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Journal of retailing
7
Sport management review
7
Australasian marketing journal
6
International journal of bank marketing
6
International journal of retail and distribution management
6
Journal of Islamic marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
Saved in:
2
Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping
;
Okazaki, Shintaro
;
Li, Hairong
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
Saved in:
3
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
4
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
5
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
Saved in:
6
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
7
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
8
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
9
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
10
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->