//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
~subject:"Schätzung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Schätzung
Brand image
362
Markenimage
362
Brand management
321
Consumer behaviour
290
Konsumentenverhalten
290
Brand
174
Markenartikel
173
Beziehungsmarketing
92
Relationship marketing
92
Social Web
44
Social web
44
Personality psychology
40
Persönlichkeitspsychologie
40
Advertising effects
39
Werbewirkung
39
Internet marketing
35
Marketing management
35
Marketingmanagement
35
Online-Marketing
35
Emotion
29
Brand loyalty
26
Viral marketing
23
Virales Marketing
23
Brand extension
20
Markentransfer
20
Brand equity
19
Markentreue
19
Designation of origin
18
Herkunftsbezeichnung
18
Corporate Social Responsibility
17
Corporate social responsibility
17
Social media
17
USA
17
Customer satisfaction
16
Kundenzufriedenheit
16
Luxury goods
16
Luxusgüter
16
United States
16
Brand trust
15
more ...
less ...
Online availability
All
Undetermined
206
Free
12
Type of publication
All
Article
319
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
321
Aufsatz in Zeitschrift
321
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Language
All
English
322
Author
All
Guzman, Francisco
9
Fetscherin, Marc
3
Rindell, Anne
3
Wallace, Elaine
3
Ahmad, Fayez
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Baumgarth, Carsten
2
Brasel, S. Adam
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Christodoulides, George
2
Davis, Donna
2
De Chernatony, Leslie
2
Diamantopoulos, Adamantios
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
Hegner, Sabrina
2
Jain, Varsha
2
Jevons, Colin
2
Kennedy, Eric
2
Khamitov, Mansur
2
Khan, Huda
2
Khan, Imran
2
Lee, Richard
2
Leingpibul, Thaweephan
2
Levy, Shalom
2
Lockshin, Larry
2
Loureiro, Sandra Maria Correia
2
Papadopoulos, Nicolas G.
2
Pappu, Ravi
2
Pitt, Leyland F.
2
Rahman, Zillur
2
Rojas-Méndez, José
2
Shobeiri, Saeed
2
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
The journal of product & brand management
Journal of business research : JBR
356
The journal of brand management : an international journal
283
Journal of retailing and consumer services
166
European journal of marketing : EJM
78
Psychology & marketing
73
Asia Pacific journal of marketing and logistics
71
Journal of marketing communications
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
64
Marketing intelligence & planning
64
International journal of hospitality management
61
Discussion paper series / IZA
56
Journal of strategic marketing
55
Journal of international consumer marketing
52
Industrial marketing management : the international journal for industrial and high-tech firms
50
Marketing letters : a journal of research in marketing
46
Cogent business & management
45
Journal of promotion management : innovations in planning and applied research
44
SpringerLink / Bücher
43
The IUP journal of brand management : IJBRM
42
The journal of consumer marketing
42
International journal of consumer studies
41
International journal of internet marketing and advertising : IJIMA
41
International marketing review
41
Journal of global marketing
41
Tourism management : research, policies, practice
41
Journal of marketing
40
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of promotion management : JPM
37
European journal of marketing
36
Journal of marketing management : MM
36
Journal of travel and tourism marketing
34
Journal of Islamic marketing
32
International journal of advertising : the review of marketing communications
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of fashion marketing and management
29
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
28
Qualitative market research : an international journal
28
more ...
less ...
Source
All
ECONIS (ZBW)
322
Showing
1
-
10
of
322
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Innocence versus Coolness : the influence of brand
personality
on consumers' preferences
Feng, Wenting
;
Xu, Yuanping
;
Wang, Lijia
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 14-42
Persistent link: https://www.econbiz.de/10014485697
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
Sympathy or shock : how transgression diagnosticity impacts consumer perceptions and intentions regarding person-brands
Matthews, A. Lynn
;
Luebke, Sarah S. F.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1399-1411
Persistent link: https://www.econbiz.de/10014485579
Saved in:
4
Feeling psychologically close : examining the determinants of branded app engagement
Hsieh, Sara H.
;
Tseng, Timmy H.
;
Lee, Crystal T.
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10014281355
Saved in:
5
What draws voters to brandidates and why? : political orientation, personal satisfaction, and societal values on presidential candidates' brand
personality
Harrison, Kristina Marie
;
Yoo, Boonghee
;
Thelen, Shawn
; …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013552935
Saved in:
6
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
7
I am ashamed of my brand-self! : consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Weitzl, Wolfgang
;
Hutzinger, Clemens
;
Wagner, Udo
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014485583
Saved in:
8
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
9
Country-of-origin image and consumer brand evaluation : a meta-analytic review
Oduro, Stephen
;
De Nisco, Alessandro
;
Petruzzellis, Luca
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 108-124
Persistent link: https://www.econbiz.de/10014485721
Saved in:
10
Exploring the chain of effects between local identity and expatriate consumers' preference for local food brands
Miocevic, Dario
;
Brecic, Ruzica
;
Zdravkovic, Srdan
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 718-730
Persistent link: https://www.econbiz.de/10013407497
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->