//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Kapitaleinkommen
Konsumentenverhalten
Marketing management
Consumer behaviour
266
Relationship marketing
165
Beziehungsmarketing
164
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
Internet marketing
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
Innovationsmanagement
32
more ...
less ...
Online availability
All
Undetermined
193
Free
26
Type of publication
All
Article
363
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Thesis
Aufsatz in Zeitschrift
366
Collection of articles of several authors
4
Sammelwerk
4
Language
All
Bulgarian
English
Spanish
Author
All
Grewal, Dhruv
10
Kumar, V.
10
Homburg, Christian
7
Morgan, Neil A.
7
Palmatier, Robert W.
6
Bagozzi, Richard P.
5
Ruyter, Ko de
5
Arunachalam, S.
4
Burton, Scot
4
Calantone, Roger J.
4
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Kukar-Kinney, Monika
4
Rust, Roland T.
4
Blut, Markus
3
Brasel, S. Adam
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Eggert, Andreas
3
Feng, Hui
3
Hamilton, Rebecca W.
3
Houston, Mark B.
3
Hoyer, Wayne D.
3
Hult, G. Tomas M.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sheth, Jagdish N.
3
Sotgiu, Francesca
3
Srinivasan, Shuba
3
Varadarajan, Rajan
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Voorhees, Clay M.
3
Whitler, Kimberly A.
3
Zhang, Jonathan Z.
3
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of business research : JBR
2,257
Journal of retailing and consumer services
1,965
International journal of consumer studies
763
International journal of hospitality management
759
Psychology & marketing
677
Finance research letters
605
Journal of banking & finance
600
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Management science : journal of the Institute for Operations Research and the Management Sciences
559
International review of financial analysis
512
Applied economics
469
Journal of financial economics
462
European journal of marketing : EJM
455
Asia Pacific journal of marketing and logistics
416
The journal of product & brand management
408
Journal of marketing management : MM
407
Applied economics letters
400
The journal of brand management : an international journal
394
The journal of finance : the journal of the American Finance Association
383
Journal of empirical finance
377
Journal of marketing research : JMR
376
Journal of marketing
373
Pacific-Basin finance journal
373
Journal of strategic marketing
369
International review of economics & finance : IREF
365
Journal of marketing communications
365
Industrial marketing management : the international journal for industrial and high-tech firms
358
Applied financial economics
356
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Cogent business & management
339
Economics letters
335
Journal of travel and tourism marketing
326
Journal of international consumer marketing
323
Marketing letters : a journal of research in marketing
320
Journal of retailing
317
Marketing intelligence & planning
310
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
310
Tourism management : research, policies, practice
306
more ...
less ...
Source
All
ECONIS (ZBW)
366
Showing
1
-
10
of
366
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
4
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
5
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
6
The effect of implementing chatbot customer service on stock returns : an event study analysis
Fotheringham, Darima
;
Wiles, Michael A.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 802-822
Persistent link: https://www.econbiz.de/10014326648
Saved in:
7
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
8
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
9
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
10
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->