The effect of implementing chatbot customer service on stock returns : an event study analysis
Year of publication: |
2023
|
---|---|
Authors: | Fotheringham, Darima ; Wiles, Michael A. |
Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 51.2023, 4, p. 802-822
|
Subject: | AI | Anthropomorphism | Artificial intelligence | B2B | B2C | Chatbot | Event study | Market-based assets | Service innovation | Künstliche Intelligenz | Kapitaleinkommen | Capital income | Kundenservice | Customer service | Ereignisstudie | Börsenkurs | Share price | Ankündigungseffekt | Announcement effect |
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