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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Thesis"
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Kapitaleinkommen
Konsumentenverhalten
Consumer behaviour
266
Relationship marketing
165
Beziehungsmarketing
164
Marketing management
109
Marketingmanagement
109
USA
86
United States
86
Brand management
76
Markenführung
76
Customer satisfaction
72
Kundenzufriedenheit
72
Market research
60
Marktforschung
60
Salespeople
58
Verkaufspersonal
58
Innovation
56
Brand image
55
Markenimage
55
Marketing
53
Lieferantenmanagement
52
Supplier relationship management
52
Dienstleistungsqualität
51
Firm performance
51
Service quality
51
Unternehmenserfolg
50
Theory
49
Marketing theory
48
Marketingtheorie
48
Theorie
48
Social Web
39
Social web
39
Einzelhandel
36
Internet marketing
36
New product development
36
Online-Marketing
36
Retail trade
36
Produktentwicklung
35
Innovation management
32
Innovationsmanagement
32
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Undetermined
160
Free
21
Type of publication
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Article
278
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Article in journal
Bibliographie enthalten
Thesis
Aufsatz in Zeitschrift
278
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Bulgarian
English
Spanish
Author
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Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Hoyer, Wayne D.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Srinivasan, Shuba
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Voorhees, Clay M.
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Calantone, Roger J.
2
Chandon, Pierre
2
Chen, Zoey
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
Dekimpe, Marnik G.
2
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Published in...
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
1,931
Journal of business research : JBR
1,918
International journal of consumer studies
754
International journal of hospitality management
737
Psychology & marketing
652
Journal of banking & finance
599
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Finance research letters
565
Management science : journal of the Institute for Operations Research and the Management Sciences
504
International review of financial analysis
489
Journal of financial economics
462
Applied economics
461
The journal of product & brand management
393
Applied economics letters
392
Asia Pacific journal of marketing and logistics
391
The journal of finance : the journal of the American Finance Association
381
Journal of empirical finance
372
Applied financial economics
356
Pacific-Basin finance journal
356
European journal of marketing : EJM
350
The journal of brand management : an international journal
348
Journal of marketing research : JMR
346
International review of economics & finance : IREF
343
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Economics letters
331
Journal of international consumer marketing
312
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
306
Cogent business & management
302
Journal of marketing communications
295
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
294
Marketing letters : a journal of research in marketing
293
Tourism management : research, policies, practice
293
International journal of retail & distribution management
292
Journal of marketing
291
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
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ECONIS (ZBW)
278
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1
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10
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278
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1
AI increases unethical consumer behavior due to reduced anticipatory guilt
Kim, Taewoo
;
Lee, Hyejin
;
Kim, Michelle Yoosun
;
Kim, SunAh
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 785-801
Persistent link: https://www.econbiz.de/10014326643
Saved in:
2
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
3
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
4
The effect of disease anthropomorphism on compliance with health recommendations
Wang, Lili
;
Touré-Tillery, Maferima
;
McGill, Ann L.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 266-285
Persistent link: https://www.econbiz.de/10014251155
Saved in:
5
The effect of implementing chatbot customer service on stock returns : an event study analysis
Fotheringham, Darima
;
Wiles, Michael A.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 802-822
Persistent link: https://www.econbiz.de/10014326648
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Examining post-purchase consumer responses to product automation
Smith, Leah Warfield
;
Rose, Randall Lee
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 530-550
Persistent link: https://www.econbiz.de/10014251237
Saved in:
8
Family responses to resource scarcity
Hosany, A. R. Shaheen
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1351-1381
Persistent link: https://www.econbiz.de/10014446689
Saved in:
9
From tablet to table : how augmented reality influences food desirability
Fritz, William
;
Hadi, Rhonda
;
Stephen, Andrew
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 503-529
Persistent link: https://www.econbiz.de/10014251232
Saved in:
10
Healthy in the wrong way : mismatching of marketers' food claim use and consumers' preferences in the United States but not France
Chandon, Pierre
;
Cadario, Romain
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 153-173
Persistent link: https://www.econbiz.de/10013493164
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