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~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Brand"
~subject:"Corporate reputation"
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Search: subject_exact:"Brand management"
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Brand
Corporate reputation
Brand management
76
Markenführung
76
Consumer behaviour
48
Konsumentenverhalten
48
Brand image
40
Markenimage
40
Markenartikel
26
Beziehungsmarketing
11
Relationship marketing
11
Innovation
10
Marketing management
9
Marketingmanagement
9
Social Web
9
Social web
9
Advertising effects
8
Werbewirkung
8
New product development
7
Brand extension
6
Internet marketing
6
Markentransfer
6
Online-Marketing
6
Produktentwicklung
6
Brand equity
4
Customer satisfaction
4
Erfolgsfaktor
4
Innovation management
4
Innovationsmanagement
4
Kundenzufriedenheit
4
Success factor
4
Brand extensions
3
Branding
3
Capital income
3
Designation of origin
3
Emerging economies
3
Firm value
3
Firmenimage
3
Herkunftsbezeichnung
3
Kapitaleinkommen
3
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Article
30
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30
Aufsatz in Zeitschrift
30
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English
Author
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Brasel, S. Adam
2
Heinberg, Martin
2
Ozkaya, H. Erkan
2
Taube, Markus
2
Alden, Dana
1
Arens, Zachary G.
1
Bahadir, S. Cem
1
Barney, Jay B.
1
Barone, Michael J.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Berger, Axel
1
Brady, Michael K.
1
Bucic, Tania
1
Calantone, Roger J.
1
Cao, Zixia
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Dahl, Darren W.
1
Diamantopoulos, Adamantios
1
Dunn, Lea
1
Fajardo, Tatiana M.
1
Folkes, Valerie S.
1
Giebelhausen, Michael D.
1
Gino, Francesca
1
Gips, James
1
Grewal, Dhruv
1
Hagtvedt, Henrik
1
Hamilton, Rebecca W.
1
Hanson, Sara
1
Haruvy, Ernan
1
He, Yi
1
Herrmann, Andreas
1
Ishihara, Masakazu
1
Jewell, Robert D.
1
Jiang, Lan
1
Johnson, Allison R.
1
Kalaignanam, Kartik
1
Katsikeas, Constantine S.
1
Keller, Kevin Lane
1
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Journal of the Academy of Marketing Science
Journal of business research : JBR
269
The journal of brand management : an international journal
265
The journal of product & brand management
207
Journal of retailing and consumer services
145
European journal of marketing : EJM
63
Psychology & marketing
51
Asia Pacific journal of marketing and logistics
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Journal of strategic marketing
43
Marketing intelligence & planning
42
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of marketing communications
36
International journal of hospitality management
34
Marketing letters : a journal of research in marketing
34
Journal of marketing
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
30
Business horizons
28
European journal of marketing
28
Journal of marketing management : MM
28
The journal of consumer marketing
28
Journal of fashion marketing and management
27
Brands and branding
26
The IUP journal of brand management : IJBRM
26
Journal of global marketing
25
Journal of international consumer marketing
25
Journal of promotion management : JPM
25
International journal of consumer studies
24
Journal of promotion management : innovations in planning and applied research
24
Qualitative market research : an international journal
24
Cogent business & management
23
International journal of advertising : the review of marketing communications
22
International marketing review
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of retail & distribution management
21
Journal of retailing
21
International journal of market research
20
Journal of consumer research : JCR ; an interdisciplinary journal
20
Journal of international marketing
20
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ECONIS (ZBW)
30
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date (oldest first)
1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
3
An empirical study of scarcity marketing strategies : limited-time products with umbrella branding in the beer market
Ishihara, Masakazu
;
Kwon, Minjung
;
Mizuno, Makoto
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1327-1350
Persistent link: https://www.econbiz.de/10014446679
Saved in:
4
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
7
Technology devalues luxury? : exploring consumer responses to AI-designed luxury products
Xu, Lidan
;
Mehta, Ravi
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1135-1152
Persistent link: https://www.econbiz.de/10013463889
Saved in:
8
Possessive brand names in brand preferences and choice : the role of inferred control
Khamitov, Mansur
;
Puzakova, Marina
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10013390494
Saved in:
9
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
10
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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