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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chabowski, Brian R."
~person:"Dahlstrom, Robert"
~person:"Gunther, Robert E."
~person:"Mohr, Jakki"
~subject:"Innovation"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of the Academy of Marketing Science
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The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
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2
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
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