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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Chabowski, Brian R."
~person:"Darroch, Jenny"
~person:"Gunther, Robert E."
~person:"Wallman, Jeffrey P."
~subject:"Peter F. Drucker"
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Peter F. Drucker
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Journal of the Academy of Marketing Science
The Drucker difference : what the world's greatest management thinker means to today's business leaders
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Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
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2
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
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3
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
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4
Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003830117
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