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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Gwinner, Kevin P."
~person:"Scheer, Lisa K."
~person:"Steinhoff, Lena"
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online-Marketing
Social web
Relationship marketing
12
Lieferantenmanagement
7
Supplier relationship management
7
Consumer behaviour
3
Konsumentenverhalten
3
Confidence
2
Kundenbindungsprogramm
2
Loyalty program
2
Meta-Analyse
2
Meta-analysis
2
B-to-B-Marketing
1
Boundary spanner corruption
1
Business-to-business marketing
1
Business-to-business relationships
1
Buyer advocacy
1
Bystander effect
1
Channels
1
Cognition
1
Cognitive response theory
1
Corruption
1
Customer inertia
1
Customer loyalty
1
Customer relationship management
1
Customer relationship stages
1
Customer-centric structure
1
Dark side
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Dependence
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Dependency theory
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Deutschland
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Dienstleistungssektor
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E-commerce
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11
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11
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English
11
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Gwinner, Kevin P.
Scheer, Lisa K.
Steinhoff, Lena
Palmatier, Robert W.
10
Homburg, Christian
9
Kumar, V.
9
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Baker, Thomas L.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Verhoef, Peter C.
3
Alavi, Sascha
2
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Fürst, Andreas
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Habel, Johannes
2
Hammerschmidt, Maik
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Henneberg, Stephan
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
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Journal of the Academy of Marketing Science
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Routledge studies in marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of service research
1
Journal of service research : JSR
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
1
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ECONIS (ZBW)
11
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1
Effects of channel members' customer-centric structures on supplier performance
Crecelius, Andrew T.
;
Lawrence, Justin M.
;
Lee, Ju-Yeon
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011996685
Saved in:
2
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
Saved in:
3
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
4
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
5
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
6
Understanding and managing customer relational benefits in services : a meta-analysis
Gremler, Dwayne D.
;
Van Vaerenbergh, Yves
;
Brüggen, …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 565-583
Persistent link: https://www.econbiz.de/10012290973
Saved in:
7
Dependence and interdependence in marketing relationships : meta-analytic insights
Scheer, Lisa K.
;
Miao, C. Fred
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 694-712
Persistent link: https://www.econbiz.de/10011409913
Saved in:
8
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
9
The effects of supplier capabilities on industrial customers' loyalty : the role of dependence
Scheer, Lisa K.
;
Miao, C. Fred
;
Garrett, Jason
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
1
,
pp. 90-104
Persistent link: https://www.econbiz.de/10003965753
Saved in:
10
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
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