Dependence and interdependence in marketing relationships : meta-analytic insights
Year of publication: |
2015
|
---|---|
Authors: | Scheer, Lisa K. ; Miao, C. Fred ; Palmatier, Robert W. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 6, p. 694-712
|
Subject: | Dependence | Interdependence | Relationship value dependence | Switching cost dependence | Relationships | Channels | Meta-analysis | Measurement | Meta-Analyse | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Wechselverhalten | Switching behaviour | Dependenztheorie | Dependency theory |
-
Buyer dependence in B2B relationships : the role of supplier investments, commitment form, and trust
Padgett, Daniel, (2020)
-
Pick, Doreén, (2016)
-
Buyers' perceived switching costs and switching : a meta-analytic assessment of their antecedents
Pick, Doreén, (2014)
- More ...
-
The effects of supplier capabilities on industrial customers' loyalty : the role of dependence
Scheer, Lisa K., (2010)
-
Scheer, Lisa K., (2010)
-
Palmatier, Robert W., (2007)
- More ...