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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Khare, Arpita"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Internet marketing
Konsumentenverhalten
Beziehungsmarketing
3
Relationship marketing
3
Brand equity
1
Brand image
1
Cannibalization
1
Coalition
1
Cross-buying
1
Customer engagement
1
Customer equity
1
Customer integration
1
Customer loyalty
1
Customer purchases
1
Customer relationship management
1
Customer satisfaction
1
Customer value
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Event study
1
Kundenbindungsprogramm
1
Kundenintegration
1
Kundenwert
1
Kundenzufriedenheit
1
Loyalty program
1
Loyalty programs
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Multi-level analysis
1
Partnership
1
Purchase reinforcement
1
Service industry
1
Service quality
1
Shareholder Value
1
Shareholder value
1
Synergy
1
Viral marketing
1
Virales Marketing
1
Word-of-mouth
1
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Article in journal
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English
3
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Khare, Arpita
Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Grewal, Dhruv
9
Kumar, V.
7
Bagozzi, Richard P.
5
Hoyer, Wayne D.
5
Hagtvedt, Henrik
4
Hennig-Thurau, Thorsten
4
Homburg, Christian
4
Kukar-Kinney, Monika
4
Ruyter, Ko de
4
Blut, Markus
3
Brasel, S. Adam
3
Burton, Scot
3
Cleeren, Kathleen
3
Dekimpe, Marnik G.
3
Dellaert, Benedict G. C.
3
Hamilton, Rebecca W.
3
Monroe, Kent B.
3
Moschis, George P.
3
Motyka, Scott
3
Newman, Christopher L.
3
Noble, Stephanie M.
3
Schlager, Tobias
3
Sotgiu, Francesca
3
Venkatesan, Rajkumar
3
Verlegh, Peeter
3
Zhang, Jonathan Z.
3
Alavi, Sascha
2
Arunachalam, S.
2
Backhaus, Klaus
2
Baker, Julie
2
Beverland, Michael B.
2
Bijmolt, Tammo H. A.
2
Biswas, Dipayan
2
Bleier, Alexander
2
Chandon, Pierre
2
Chen, Zoey
2
Chu, Xing-Yu
2
Cui, Anna Shaojie
2
DeCarlo, Thomas E.
2
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Journal of the Academy of Marketing Science
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of business competition and growth : IJBCG
10
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Journal of international consumer marketing
7
Journal of travel and tourism marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
International journal of advertising : the review of marketing communications
4
Journal of fashion marketing and management
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of Indian culture and business management
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of services and operations management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
3
Journal of targeting, measurement and analysis for marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing intelligence & planning
3
The journal of services marketing
3
International journal of business and emerging markets : IJBEM
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of retail & distribution management
2
Journal of customer behaviour
2
Journal of interactive marketing
2
Journal of internet commerce
2
Marketing letters : a journal of research in marketing
2
The international review of retail, distribution and consumer research
2
Tourism management : research, policies, practice
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of Indian culture and business management : IJICBM
1
International journal of business and globalisation : IJBG
1
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All
ECONIS (ZBW)
3
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1
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
2
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
3
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
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