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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~subject:"Brand"
~subject:"Kundenzufriedenheit"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
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Brand
Kundenzufriedenheit
Lieferantenmanagement
Marketing management
Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Marketingmanagement
5
Customer engagement
3
Customer satisfaction
3
Market research
3
Marktforschung
3
Brand management
2
Customer integration
2
Customer value
2
Dienstleistungsqualität
2
Emerging economies
2
Emerging markets
2
Kundenintegration
2
Kundenwert
2
Markenführung
2
Measurement
2
Messung
2
Satisfaction
2
Schwellenländer
2
Service experience
2
Service quality
2
Attitudinal loyalty
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Attribute importance
1
Behavioral loyalty
1
Bibliometrics
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Bibliometrie
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Brand image
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Citation
1
Complexity management
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Consumer packaged goods
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Kumar, V.
Malhotra, Naresh K.
Morgan, Neil A.
8
Palmatier, Robert W.
8
Homburg, Christian
6
Scheer, Lisa K.
6
Grewal, Dhruv
5
Hult, G. Tomas M.
4
Lusch, Robert F.
4
Brasel, S. Adam
3
Calantone, Roger J.
3
Feng, Hui
3
Grégoire, Yany
3
Kozlenkova, Irina V.
3
Lam, Son K.
3
Luo, Xueming
3
Mentzer, John T.
3
Rapp, Adam
3
Robinson, Stacey G.
3
Rust, Roland T.
3
Sheth, Jagdish N.
3
Varadarajan, Rajan
3
Whitler, Kimberly A.
3
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
2
Bharadwaj, Neeraj
2
Brady, Michael K.
2
Chari, Simos
2
Crecelius, Andrew T.
2
Cronin, J. J.
2
Davis-Sramek, Beth
2
Di Benedetto, C. Anthony
2
Droge, Cornelia
2
Folse, Judith Anne Garretson
2
Fürst, Andreas
2
Giebelhausen, Michael
2
Giebelhausen, Michael D.
2
Gundlach, Gregory T.
2
Hagtvedt, Henrik
2
Hamilton, Rebecca W.
2
Harmancioglu, Nukhet
2
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Journal of the Academy of Marketing Science
Journal of marketing
11
Legends in marketing
6
Journal of marketing research : JMR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of business-to-business marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of marketing research
3
Journal of international consumer marketing
2
Journal of retailing
2
Faculty & research / Insead : working paper series
1
Fundamentals of marketing research ; Vol. 1
1
Handbook of marketing and finance
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of quality & reliability management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of technology management : IJTM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
Journal of retailing and consumer services
1
Journal of service research
1
MIT sloan management review
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing intelligence & planning
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy collection
1
Prentice-Hall international editions
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
The Routledge companion to strategic marketing
1
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ECONIS (ZBW)
7
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1
Synergistic effects of social media and traditional
marketing
on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
2
Unlocking the power of
marketing
: understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
3
Accessing the influence of strategic
marketing
research on generating impact : moderating roles of models, journals, and estimation approaches
Kumar, V.
;
Sharma, Amalesh
;
Gupta, Shaphali
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10011658048
Saved in:
4
Research framework, strategies, and applications of intelligent agent technologies (IATs) in
marketing
Kumar, V.
;
Dixit, Ashutosh
;
Javalgi, Rajshekar G.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10011434877
Saved in:
5
Social coupons as a
marketing
strategy : a multifaceted perspective
Kumar, V.
;
Rajan, Bharat
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10009507838
Saved in:
6
Customer engagement : the construct, antecedents, and consequences
Pansari, Anita
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 294-311
Persistent link: https://www.econbiz.de/10011684964
Saved in:
7
Do loyal customers really pay more for services?
Umashankar, Nita
;
Bhagwat, Yashoda
;
Kumar, V.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011779520
Saved in:
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