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~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Steinhoff, Lena"
~person:"Verhoef, Peter C."
~subject:"Beziehungsmarketing"
~subject:"Germany"
~subject:"Online shopping"
~subject:"Online-Marketing"
~subject:"Social web"
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Beziehungsmarketing
Germany
Online shopping
Online-Marketing
Social web
Relationship marketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Kundenbindungsprogramm
3
Loyalty program
3
Customer relationship management
2
Brand equity
1
Brand image
1
Bystander effect
1
Cannibalization
1
Coalition
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Cross-buying
1
Customer engagement
1
Customer equity
1
Customer inertia
1
Customer integration
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Lieferantenmanagement
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Loyalty program dynamics
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Steinhoff, Lena
Verhoef, Peter C.
Palmatier, Robert W.
10
Homburg, Christian
9
Kumar, V.
9
Scheer, Lisa K.
5
Grewal, Dhruv
4
Lam, Son K.
4
Rapp, Adam
4
Ruyter, Ko de
4
Voorhees, Clay M.
4
Wieseke, Jan
4
Baker, Thomas L.
3
Evans, Kenneth R.
3
Gremler, Dwayne D.
3
Krafft, Manfred
3
Alavi, Sascha
2
Arunachalam, S.
2
Beitelspacher, Lauren Skinner
2
Blut, Markus
2
Brady, Michael K.
2
DeCarlo, Thomas E.
2
Dellaert, Benedict G. C.
2
Folse, Judith Anne Garretson
2
Forkmann, Sebastian
2
Fürst, Andreas
2
Garrett, Jason
2
Giebelhausen, Michael
2
Grégoire, Yany
2
Gwinner, Kevin P.
2
Habel, Johannes
2
Hammerschmidt, Maik
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Henneberg, Stephan
2
Hughes, Douglas E.
2
Hult, G. Tomas M.
2
Jarvis, Cheryl Burke
2
Jones, Eli
2
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Journal of the Academy of Marketing Science
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
ERIM report series research in management
4
Journal of marketing
4
Journal of retailing
4
Journal of service research : JSR
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
European management journal
2
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
Routledge studies in marketing
2
Customer engagement : contemporary issues and challenges
1
ERIM Report Series Reference
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of research on customer equity in marketing
1
Journal of international marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
MSI reports : working paper series
1
Marketing : journal of research and management
1
Marketing accountability for marketing and non-marketing outcomes
1
Research series / Erasmus Universiteit Rotterdam
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
The Routledge companion to strategic marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tinbergen Institute research series
1
Universia business review : UBR
1
Vorträge / IW / Nordrhein-Westfälische Akademie der Wissenschaften und der Künste
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ECONIS (ZBW)
7
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7
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date (oldest first)
1
Online relationship marketing
Steinhoff, Lena
;
Griffith, Denni Arli
;
Weaven, Scott
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 369-393
Persistent link: https://www.econbiz.de/10012107007
Saved in:
2
An emerging theory of loyalty program dynamics
Kim, Jisu J.
;
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 71-95
Persistent link: https://www.econbiz.de/10012434088
Saved in:
3
Customer inertia marketing
Henderson, Conor M.
;
Steinhoff, Lena
;
Harmeling, Colleen M.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
2
,
pp. 350-373
Persistent link: https://www.econbiz.de/10012434109
Saved in:
4
Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda
;
Fok, Dennis
;
Verhoef, Peter C.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
Saved in:
5
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
6
The effects of customer equity drivers on loyalty across services industries and firms
Ou, Yi-Chun
;
Verhoef, Peter C.
;
Wiesel, Thorsten
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 336-356
Persistent link: https://www.econbiz.de/10011684991
Saved in:
7
Understanding loyalty program effectiveness : managing target and bystander effects
Steinhoff, Lena
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 88-107
Persistent link: https://www.econbiz.de/10011434888
Saved in:
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