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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsmarketing"
~subject:"Supplier relationship management"
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Consumer behaviour
Dienstleistungsmarketing
Supplier relationship management
Marketing theory
49
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48
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
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Service-Dominant Logic
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Journal of the Academy of Marketing Science
Marketing theory
29
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of business research : JBR
12
Journal of macromarketing : examining the interactions among markets, marketing, and society
12
Neue Herausforderungen an das Dienstleistungsmarketing
11
Journal of historical research in marketing
10
Journal of marketing management : MM
10
Marketing : ZFP ; journal of research and management
9
The impact of theory on representations of the consumer and the marketing organisation
9
European Journal of Marketing
7
Marketing theory and applications
7
SpringerLink / Bücher
7
Journal of customer behaviour
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of service management
6
The SAGE handbook of marketing theory
6
European journal of marketing : EJM
5
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
5
Journal of business-to-business marketing
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Marketing Intelligence & Planning
5
AMS review : official publication of the Academy of Marketing Science
4
Gabler Edition Wissenschaft
4
International journal of electronic commerce : IJEC
4
Journal of Consumer Marketing
4
Psychology & marketing
4
Qualitative Market Research: An International Journal
4
SAGE library in marketing
4
Critical marketing : issues in contemporary marketing
3
Expanding disciplinary space : on the potential of critical marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of consumer behaviour : an international research review
3
Journal of macromarketing
3
Journal of service research : JSR
3
Legends in marketing
3
Major theoretical debates and contemporary issues in marketing theory
3
Research in consumer behavior
3
Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
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1
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
2
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
3
Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
Saved in:
4
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Saved in:
5
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
6
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
7
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
8
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
9
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
10
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
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