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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Customer prioritization"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Customer prioritization
Konsumentenverhalten
Relationship marketing
Sales promotion
14
Verkaufsförderung
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Consumer behaviour
5
Preismanagement
5
Pricing strategy
5
USA
3
United States
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Beziehungsmarketing
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1997-2004
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Bernritter, Stefan F.
1
Cinelli, Melissa D.
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Giebelhausen, Michael
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Ketelaar, Paul E.
1
Kukar-Kinney, Monika
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Laporte, Sandra
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Laurent, Gilles
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Monroe, Kent B.
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Newman, Christopher L.
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Pratt, Alexander B.
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Robinson, Stacey G.
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Sotgiu, Francesca
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
53
Journal of business research : JBR
27
Journal of retailing
23
Journal of promotion management : JPM
18
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
12
Marketing letters : a journal of research in marketing
12
European journal of marketing : EJM
10
International journal of market research
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Journal of consumer behaviour : an international research review
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of business economics : JBE
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
Company and customer relations
4
European journal of operational research : EJOR
4
Gabler Edition Wissenschaft
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
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ECONIS (ZBW)
5
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
Unintended effects of price promotions : forgoing competitors' price promotions strengthens incumbent brand loyalty
Pratt, Alexander B.
;
Robinson, Stacey G.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1143-1164
Persistent link: https://www.econbiz.de/10014336213
Saved in:
3
Benefitting a few at the expense of many? : exclusive promotions and their impact on untargeted customers
Newman, Christopher L.
;
Cinelli, Melissa D.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 76-96
Persistent link: https://www.econbiz.de/10011996686
Saved in:
4
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
5
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
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