//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Markenführung"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandel
Markenführung
Social Web
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Werbewirkung
14
Theorie
13
Theory
13
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
11
more ...
less ...
Online availability
All
Undetermined
49
Free
11
Type of publication
All
Article
83
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
83
Language
All
English
83
Author
All
Grewal, Dhruv
3
Kumar, V.
3
Noble, Stephanie M.
3
Biswas, Dipayan
2
Brasel, S. Adam
2
Hagtvedt, Henrik
2
Hanson, Sara
2
Heinberg, Martin
2
Hennig-Thurau, Thorsten
2
Homburg, Christian
2
Lehmann, Donald R.
2
Ozkaya, H. Erkan
2
Rapp, Adam
2
Schlager, Tobias
2
Taube, Markus
2
Abril Barrie, Carmen
1
Adjei, Mavis T.
1
Albrecht, Carmen-Maria
1
Alden, Dana
1
Alexandrov, Aliosha
1
Alvarez, Cecilia M. O.
1
Aravindakshan, Ashwin
1
Arora, Raj
1
Babakus, Emin
1
Babin, Barry J.
1
Bagga, Charan K.
1
Baker, Julie
1
Baker, Thomas L.
1
Baumeister, Christoph
1
Bei, Lien-ti
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Berger, Axel
1
Bergkvist, Lars
1
Bleier, Alexander
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bolton, Ruth N.
1
Brady, Michael K.
1
Brannon, Daniel C.
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
765
Journal of business research : JBR
615
The journal of product & brand management
298
The journal of brand management : an international journal
270
Psychology & marketing
149
Journal of retailing
143
International journal of retail & distribution management
138
The international review of retail, distribution and consumer research
118
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
109
International journal of internet marketing and advertising : IJIMA
109
Journal of marketing communications
109
International journal of consumer studies
97
International journal of hospitality management
96
Marketing intelligence & planning
94
Journal of promotion management : innovations in planning and applied research
89
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
88
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
85
International journal of advertising : the review of marketing communications
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
International journal of retail and distribution management
81
Journal of international consumer marketing
81
Journal of marketing
80
International journal of electronic marketing and retailing : IJEMR
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
79
Technological forecasting & social change : an international journal
77
Cogent business & management
76
Journal of marketing management : MM
76
The journal of consumer marketing
73
Journal of strategic marketing
72
Journal of fashion marketing and management
69
Journal of marketing management : JMM ; journal of the Academy of Marketing
66
Marketing letters : a journal of research in marketing
65
Journal of global marketing
62
Journal of internet commerce
61
Journal of travel and tourism marketing
58
International marketing review
55
Journal of promotion management : JPM
55
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
4
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
5
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
6
CEO narcissism, brand acquisition and disposal, and stock returns
Cao, Zixia
;
Xu, Kehan
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 777-799
Persistent link: https://www.econbiz.de/10013389275
Saved in:
7
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
8
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
9
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
10
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->