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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Meta-Analyse"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Marketingmanagement
Meta-Analyse
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
Retail trade
23
USA
23
United States
23
Marketing management
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
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E-commerce
14
Electronic Commerce
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Emotion
14
Werbewirkung
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Theorie
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Theory
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55
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English
55
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Grewal, Dhruv
4
Kumar, V.
3
Noble, Stephanie M.
3
Biswas, Dipayan
2
Blut, Markus
2
Eisend, Martin
2
Petersen, J. Andrew
2
Sheth, Jagdish N.
2
Verlegh, Peeter
2
Adjei, Mavis T.
1
Albrecht, Carmen-Maria
1
Arnold, Mark J.
1
Arora, Raj
1
Aydinli, Aylin
1
Babin, Barry J.
1
Bagga, Charan K.
1
Baker, Julie
1
Beck, Joshua T.
1
Bei, Lien-ti
1
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1
Belli, Alex
1
Bendle, Neil T.
1
Bergkvist, Lars
1
Bijmolt, Tammo H. A.
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brasel, S. Adam
1
Brocato, E. Deanne
1
Brock, Christian
1
Burton, Scot
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chu, Xing-Yu
1
Cook, Laurel Aynne
1
Dahl, Darren W.
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
504
Journal of business research : JBR
201
Journal of retailing
142
International journal of retail & distribution management
123
The international review of retail, distribution and consumer research
113
International journal of retail and distribution management
65
Psychology & marketing
57
European journal of marketing : EJM
49
Journal of marketing
49
Marketing intelligence & planning
45
Journal of marketing communications
38
The journal of product & brand management
38
Management science : journal of the Institute for Operations Research and the Management Sciences
37
Asia Pacific journal of marketing and logistics
36
The journal of consumer marketing
36
European journal of operational research : EJOR
35
International journal of consumer studies
35
Journal of strategic marketing
35
International journal of electronic marketing and retailing : IJEMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
The journal of brand management : an international journal
33
Journal of marketing management : MM
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Marketing : ZFP ; journal of research and management
27
Cogent business & management
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Journal of marketing research : JMR
23
The journal of services marketing
23
Business horizons
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of marketing theory and practice
21
International journal of production economics
20
Journal of Islamic marketing : JIMA
20
Marketing letters : a journal of research in marketing
20
Journal of fashion marketing and management
19
Industrial marketing management : the international journal for industrial and high-tech firms
18
International journal of Indian culture and business management
18
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ECONIS (ZBW)
55
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
5
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
6
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
7
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
8
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
9
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
10
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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