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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Marketingmanagement"
~subject:"Social Web"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Marketingmanagement
Social Web
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Relationship marketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social web
25
Online retailing
24
Online-Handel
24
Retail trade
23
USA
23
United States
23
Marketing management
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Emotion
14
Werbewirkung
14
Theorie
13
Theory
13
Market research
11
Marktforschung
11
Meta-Analyse
11
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Article
65
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Article in journal
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Aufsatz in Zeitschrift
65
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English
65
Author
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Kumar, V.
3
Noble, Stephanie M.
3
Biswas, Dipayan
2
Grewal, Dhruv
2
Hanson, Sara
2
Petersen, J. Andrew
2
Sheth, Jagdish N.
2
Abril Barrie, Carmen
1
Adjei, Mavis T.
1
Albrecht, Carmen-Maria
1
Alexandrov, Aliosha
1
Aravindakshan, Ashwin
1
Arnold, Mark J.
1
Arora, Raj
1
Babakus, Emin
1
Babin, Barry J.
1
Bagga, Charan K.
1
Baker, Julie
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bergkvist, Lars
1
Bleier, Alexander
1
Bodur, H. Onur
1
Bohlmann, Jonathan D.
1
Bolton, Ruth N.
1
Brady, Michael K.
1
Brannon, Daniel C.
1
Brasel, S. Adam
1
Brocato, E. Deanne
1
Bruce, Norris I.
1
Burton, Scot
1
Calantone, Roger J.
1
Carlson, Brad D.
1
Chandrasekaran, Deepa
1
Chang, Chun-Tuan
1
Chen, Haipeng
1
Chu, Xing-Yu
1
Cook, Laurel Aynne
1
Dahl, Darren W.
1
DePaoli, Alexander
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
656
Journal of business research : JBR
392
Journal of retailing
136
International journal of retail & distribution management
126
The international review of retail, distribution and consumer research
121
International journal of internet marketing and advertising : IJIMA
99
The journal of product & brand management
91
Psychology & marketing
90
Journal of marketing communications
83
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
81
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
International journal of retail and distribution management
73
Technological forecasting & social change : an international journal
72
International journal of electronic marketing and retailing : IJEMR
70
Journal of marketing
70
The journal of brand management : an international journal
69
Marketing intelligence & planning
68
International journal of consumer studies
65
Asia Pacific journal of marketing and logistics
62
European journal of marketing : EJM
62
Journal of promotion management : innovations in planning and applied research
62
Journal of marketing management : MM
60
Journal of internet commerce
59
International journal of advertising : the review of marketing communications
58
Management science : journal of the Institute for Operations Research and the Management Sciences
58
Cogent business & management
56
Journal of strategic marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
50
The journal of consumer marketing
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
47
International journal of technology marketing : IJTMkt
43
Journal of fashion marketing and management
42
Information systems research : ISR
41
The journal of services marketing
40
Journal of management information systems : JMIS
39
Business horizons
38
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All
ECONIS (ZBW)
65
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
4
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
5
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
6
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
7
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
Saved in:
8
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
9
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
10
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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