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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Relationship marketing
Consumer behaviour
284
Konsumentenverhalten
284
Beziehungsmarketing
82
Brand management
54
Markenführung
54
Brand image
42
Markenimage
42
Brand
31
Markenartikel
30
Customer satisfaction
26
Kundenzufriedenheit
26
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
Retail trade
23
USA
23
United States
23
Marketing management
22
Marketingmanagement
22
Dienstleistungsqualität
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Emotion
14
Werbewirkung
14
Theorie
13
Theory
13
Market research
11
Marktforschung
11
Meta-Analyse
11
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10
Type of publication
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Article
97
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Aufsatz in Zeitschrift
Article in journal
97
Language
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English
97
Author
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Kumar, V.
5
Grewal, Dhruv
3
Homburg, Christian
3
Venkatesan, Rajkumar
3
Verhoef, Peter C.
3
Biswas, Dipayan
2
Blut, Markus
2
Dellaert, Benedict G. C.
2
Giebelhausen, Michael
2
Gremler, Dwayne D.
2
Hanson, Sara
2
Harmeling, Colleen M.
2
Henderson, Conor M.
2
Jozic, Danijel
2
Keeling, Debbie I.
2
Newman, Christopher L.
2
Noble, Stephanie M.
2
Palmatier, Robert W.
2
Petersen, J. Andrew
2
Pick, Doreén
2
Rapp, Adam
2
Ruyter, Ko de
2
Sesé, F. Javier
2
Steinhoff, Lena
2
Voorhees, Clay M.
2
Zhang, Jonathan Z.
2
Albrecht, Arne Keno
1
Albrecht, Carmen-Maria
1
Andrews, Michelle
1
Anlamlier, Eda
1
Arnold, Mark J.
1
Arora, Raj
1
Arunachalam, S.
1
Babin, Barry J.
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Baker, Julie
1
Baker, Thomas L.
1
Bart, Yakov
1
Bayón, Tomás
1
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Published in...
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
780
Journal of business research : JBR
438
International journal of hospitality management
164
Journal of retailing
159
International journal of retail & distribution management
144
The international review of retail, distribution and consumer research
131
The journal of services marketing
125
The journal of product & brand management
106
Psychology & marketing
99
The journal of brand management : an international journal
91
Asia Pacific journal of marketing and logistics
84
Cogent business & management
82
International journal of retail and distribution management
80
The service industries journal
75
Journal of hospitality marketing & management
74
Journal of strategic marketing
73
European journal of marketing : EJM
72
Journal of travel and tourism marketing
69
International journal of contemporary hospitality management
68
Journal of marketing
67
International journal of electronic marketing and retailing : IJEMR
64
Marketing intelligence & planning
62
Industrial marketing management : the international journal for industrial and high-tech firms
59
Journal of service management
57
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Services marketing quarterly
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
53
Tourism management : research, policies, practice
53
International journal of consumer studies
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of service research : JSR
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
International journal of internet marketing and advertising : IJIMA
46
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
43
Service business
43
The international journal of bank marketing : IJBM
43
Technological forecasting & social change : an international journal
40
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ECONIS (ZBW)
97
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97
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1
Do consumers benefit from national-brand listings by hard discounters?
Geyskens, Inge
;
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 97-118
Persistent link: https://www.econbiz.de/10015047056
Saved in:
2
Immunizing customers against negative brand-related information
Merlo, Omar
;
Eisingerich, Andreas B
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 140-163
Persistent link: https://www.econbiz.de/10015047065
Saved in:
3
Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.
;
Cankurtaran, Pinar
;
Micheli, Pietro
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
2
,
pp. 284-305
Persistent link: https://www.econbiz.de/10015047761
Saved in:
4
Brand loyalty in the face of stockouts
Khan, Uzma
;
DePaoli, Alexander
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 44-74
Persistent link: https://www.econbiz.de/10015047047
Saved in:
5
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
6
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
7
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
8
Access-based customer journeys
Torres, Lez Trujillo
;
Anlamlier, Eda
;
Mimoun, Laetitia
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 24-43
Persistent link: https://www.econbiz.de/10015047028
Saved in:
9
Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou
;
Liu-Thompkins, Yuping
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
1
,
pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
Saved in:
10
Customer behavior across competitive loyalty programs
Khodakarami, Farnoosh
;
Petersen, J. Andrew
;
Venkatesan, …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 892-913
Persistent link: https://www.econbiz.de/10015048006
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