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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Social web
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Online retailing
24
Online-Handel
24
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23
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Dienstleistungsqualität
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21
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21
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Online-Marketing
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Marketingmanagement
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Viral marketing
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Electronic Commerce
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Werbewirkung
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Noble, Stephanie M.
3
Biswas, Dipayan
2
Grewal, Dhruv
2
Hanson, Sara
2
Kumar, V.
2
Abril Barrie, Carmen
1
Adjei, Mavis T.
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
623
Journal of business research : JBR
329
Journal of retailing
129
International journal of retail & distribution management
120
The international review of retail, distribution and consumer research
118
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
International journal of retail and distribution management
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
72
Psychology & marketing
72
Technological forecasting & social change : an international journal
72
International journal of electronic marketing and retailing : IJEMR
69
The journal of product & brand management
68
International journal of consumer studies
60
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
Journal of marketing communications
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
Journal of marketing
49
The journal of brand management : an international journal
49
Cogent business & management
48
International journal of advertising : the review of marketing communications
47
Journal of marketing management : JMM ; journal of the Academy of Marketing
46
Marketing intelligence & planning
46
Asia Pacific journal of marketing and logistics
43
European journal of marketing : EJM
41
Information systems research : ISR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of fashion marketing and management
39
Journal of strategic marketing
39
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
38
Journal of management information systems : JMIS
38
Journal of marketing management : MM
38
The journal of services marketing
38
Journal of electronic commerce research : JECR
37
International journal of technology marketing : IJTMkt
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Electronic commerce research
35
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ECONIS (ZBW)
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Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
3
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
4
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
5
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
6
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
7
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
8
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
9
Critics' conformity to consumers in movie evaluation
Pang, Jun
;
Liu, Angela Xia
;
Golder, Peter N.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 864-887
Persistent link: https://www.econbiz.de/10013389454
Saved in:
10
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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