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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Einzelhandel"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Article"
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Search: subject_exact:"Consumer Behaviour"
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Einzelhandel
Werbewirkung
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
23
United States
23
Dienstleistungsqualität
21
Retail trade
21
Service quality
21
Internet marketing
20
Online-Marketing
20
Marketing management
19
Marketingmanagement
19
Viral marketing
19
Virales Marketing
19
Preismanagement
15
Pricing strategy
15
Advertising effects
14
E-commerce
14
Electronic Commerce
14
Theorie
13
Theory
13
Emotion
12
Market research
11
Marktforschung
11
Meta-Analyse
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Article
34
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Article in journal
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34
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English
34
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Grewal, Dhruv
4
Biswas, Dipayan
2
Brasel, S. Adam
2
Noble, Stephanie M.
2
Ruyter, Ko de
2
Albrecht, Carmen-Maria
1
Alden, Dana
1
Arora, Raj
1
Bagga, Charan K.
1
Baker, Julie
1
Beitelspacher, Lauren Skinner
1
Bendle, Neil T.
1
Bernritter, Stefan F.
1
Bleier, Alexander
1
Bolton, Ruth N.
1
Brannon, Daniel C.
1
Brocato, E. Deanne
1
Burton, Scot
1
Chandrasekaran, Deepa
1
Chen, Qimei
1
Cleeren, Kathleen
1
Cook, Laurel Aynne
1
Duhachek, Adam
1
Dunn, Lea
1
Esmark, Carol L.
1
Ezell, Hazel F.
1
Fajardo, Tatiana M.
1
Fossen, Beth L.
1
Gips, James
1
Griffith, Denni Arli
1
Gustafsson, Anders
1
Hagtvedt, Henrik
1
Hattula, Stefan
1
He, Yi
1
Henkel, Laura
1
Hensen, Niek
1
Howlett, Elizabeth
1
Hughes, Douglas E.
1
Jong, Ad de
1
Keeling, Debbie I.
1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
527
Journal of business research : JBR
244
Journal of retailing
135
Journal of marketing communications
134
International journal of advertising : the review of marketing communications
126
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
103
Psychology & marketing
90
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
73
International journal of retail and distribution management
66
Journal of promotion management : JPM
64
European journal of marketing : EJM
58
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising research
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
53
Journal of marketing research : JMR
48
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Marketing letters : a journal of research in marketing
47
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing intelligence & planning
44
The journal of consumer marketing
44
The journal of product & brand management
44
Asia Pacific journal of marketing and logistics
43
International journal of electronic marketing and retailing : IJEMR
43
Journal of marketing
40
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
International journal of consumer studies
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Marketing : ZFP ; journal of research and management
38
The journal of brand management : an international journal
35
European journal of operational research : EJOR
32
Journal of international consumer marketing
32
Journal of current issues and research in advertising : JCIRA
30
Cogent business & management
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
27
Health marketing quarterly
26
International journal of hospitality management
24
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ECONIS (ZBW)
34
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
Nastasoiu, Alina
;
Bendle, Neil T.
;
Bagga, Charan K.
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1132-1150
Persistent link: https://www.econbiz.de/10012659705
Saved in:
4
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
7
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
8
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
9
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
10
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
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