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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Electronic Commerce"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Glossar enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Electronic Commerce
Internet marketing
Consumer behaviour
266
Konsumentenverhalten
266
Beziehungsmarketing
76
Relationship marketing
76
Brand management
48
Markenführung
48
Brand image
37
Markenimage
37
Customer satisfaction
26
Kundenzufriedenheit
26
Brand
25
Markenartikel
25
Social Web
25
Social web
25
Online retailing
24
Online-Handel
24
USA
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Einzelhandel
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Retail trade
21
Service quality
21
Online-Marketing
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Marketingmanagement
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Viral marketing
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Virales Marketing
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Advertising effects
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E-commerce
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Werbewirkung
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30
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Article in journal
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30
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30
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Grewal, Dhruv
3
Kukar-Kinney, Monika
3
Mu, Jifeng
2
Rosario, Ana Babić
2
Scheinbaum, Angeline Close
2
Sotgiu, Francesca
2
Aguirre, Elizabeth
1
Andrews, Michelle
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Aravindakshan, Ashwin
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1
Bart, Yakov
1
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1
Bernritter, Stefan F.
1
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1
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1
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1
Chae, Inyoung
1
Chandrasekaran, Deepa
1
Chen, Zoey
1
Chung, Yuho
1
Cui, Geng
1
Dahl, Darren W.
1
Dellaert, Benedict G. C.
1
Dijl, Patrick van
1
Donkers, Bas
1
Fossen, Beth L.
1
Franco, José
1
Greene, Mallik
1
Griffith, Denni Arli
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Gustafsson, Anders
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1
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1
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1
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1
Hughes, Douglas E.
1
Inman, J. Jeffrey
1
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1
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Journal of the Academy of Marketing Science
Journal of retailing and consumer services
266
Journal of business research : JBR
236
International journal of internet marketing and advertising : IJIMA
130
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
Journal of internet commerce
93
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
82
Electronic commerce research
78
International journal of advertising : the review of marketing communications
74
International journal of electronic marketing and retailing : IJEMR
74
Journal of marketing communications
73
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
70
Cogent business & management
59
International journal of hospitality management
58
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
57
Information systems research : ISR
56
Journal of promotion management : innovations in planning and applied research
56
International journal of e-business research : an official publication of the Information Resources Management Association
49
Management science : journal of the Institute for Operations Research and the Management Sciences
49
The journal of product & brand management
47
International journal of business information systems : IJBIS
44
Asia Pacific journal of marketing and logistics
43
Journal of electronic commerce research : JECR
43
International journal of consumer studies
42
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
42
Psychology & marketing
42
Journal of management information systems : JMIS
40
Journal of retailing
40
Journal of marketing
38
Technological forecasting & social change : an international journal
37
Electronic commerce research and applications
34
International journal of electronic commerce : IJEC
34
Tourism management : research, policies, practice
34
International journal of technology marketing : IJTMkt
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
The international review of retail, distribution and consumer research
32
Journal of advertising research
31
Journal of promotion management : JPM
31
The journal of brand management : an international journal
31
Journal of fashion marketing and management
30
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ECONIS (ZBW)
30
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1
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
2
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
5
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
6
Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
Saved in:
7
Marketing research on mobile apps : past, present and future
Stocchi, Lara
;
Pourazad, Naser
;
Michaelidou, Nina
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 195-225
Persistent link: https://www.econbiz.de/10012819751
Saved in:
8
How consumer digital signals are reshaping the customer journey
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10013463924
Saved in:
9
A model of online shopping cart abandonment : evidence from e-tail clickstream data
Kukar-Kinney, Monika
;
Scheinbaum, Angeline Close
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 961-980
Persistent link: https://www.econbiz.de/10013389491
Saved in:
10
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
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