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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Konsumentenverhalten"
~subject:"Meta-Analyse"
~subject:"Sponsoring"
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Konsumentenverhalten
Meta-Analyse
Sponsoring
Advertising effects
29
Werbewirkung
29
Consumer behaviour
14
Advertising
13
Werbung
13
Brand
8
Brand management
8
Internet marketing
8
Markenartikel
8
Markenführung
8
Online-Marketing
8
Brand image
7
Markenimage
7
Fernsehwerbung
4
Television advertising
4
Emotion
3
Firm value
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Marketing management
3
Marketingmanagement
3
Meta-analysis
3
Unternehmenswert
3
Brand attitude
2
Creativity
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2
Pricing strategy
2
R&D
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Search engine
2
Social Web
2
Social web
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Sponsorship
2
Suchmaschine
2
Television
2
Ad wear-in and wear-out
1
Advertising content
1
Advertising context
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Article
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English
19
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Brasel, S. Adam
2
Grewal, Dhruv
2
Alden, Dana
1
Bernritter, Stefan F.
1
Bleier, Alexander
1
Brannon, Daniel C.
1
Burmester, Alexa B.
1
Chandrasekaran, Deepa
1
Chen, Li
1
Chen, Qimei
1
Cleeren, Kathleen
1
Clement, Michel
1
Cornwell, T. Bettina
1
Dunn, Lea
1
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1
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1
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1
Hagtvedt, Henrik
1
He, Yi
1
Keeling, Debbie Isobel
1
Ketelaar, Paul E.
1
Knoll, Johannes
1
Kohli, Chrianjeev
1
Kristofferson, Kirk
1
Kwon, Youngbum
1
Leonhardt, James M.
1
Ma, Shuang
1
Marchand, André
1
Matthes, Jörg
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Meyer, Jan-Hinrich
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Miller, Chadwick J.
1
Morgan, Carter
1
Motyka, Scott
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Pauwels, Koen
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1
Qiuyan, Tao
1
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Journal of the Academy of Marketing Science
International journal of advertising : the review of marketing communications
142
Journal of business research : JBR
142
Journal of marketing communications
133
International journal of advertising : the quarterly review of marketing communications
98
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
64
Journal of promotion management : JPM
63
Journal of advertising research
62
International journal of internet marketing and advertising : IJIMA
54
Journal of advertising : official publication of the American Academy of Advertising
53
Journal of marketing research : JMR
41
Marketing letters : a journal of research in marketing
41
European journal of marketing : EJM
37
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Journal of current issues and research in advertising
23
Journal of marketing
23
Marketing intelligence & planning
23
International journal of sports marketing & sponsorship
22
Marketing : ZFP ; journal of research and management
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
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ECONIS (ZBW)
19
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1
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10
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19
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date (oldest first)
1
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
2
Advertising, incentives, and the upsell : how advertising differentially moderates customer- vs. retailer-directed price incentives' impact on consumers’ preferences for premium pr...
Miller, Chadwick J.
;
Brannon, Daniel C.
;
Salas, Jim
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1043-1064
Persistent link: https://www.econbiz.de/10012659685
Saved in:
3
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
4
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
5
What's not to like? : negations in brand messages increase consumer engagement
Pezzuti, Todd
;
Leonhardt, James M.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 675-694
Persistent link: https://www.econbiz.de/10014251257
Saved in:
6
The brand that wasn’t there : the impact of brand displacement on viewer engagement and brand attitude
Kristofferson, Kirk
;
Dunn, Lea
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014251263
Saved in:
7
What drives digital engagement with sponsored videos? : an investigation of video influencers’ authenticity management strategies
Chen, Li
;
Yan, Yajie
;
Smith, Andrew N.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
1
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013493175
Saved in:
8
Show it or say it : how brand familiarity influences the effectiveness of image-based versus text-based logos
Morgan, Carter
;
Fajardo, Tatiana M.
;
Townsend, Claudia
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 566-583
Persistent link: https://www.econbiz.de/10012548066
Saved in:
9
Categorical versus dimensional thinking : improving anti-stigma campaigns by matching health message frames and implicit worldviews
Meyer, Jan-Hinrich
;
Ruyter, Ko de
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 222-245
Persistent link: https://www.econbiz.de/10012290947
Saved in:
10
Sponsorship-linked marketing : research surpluses and shortages
Cornwell, T. Bettina
;
Kwon, Youngbum
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10012293287
Saved in:
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