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~isPartOf:"Journal of the Academy of Marketing Science"
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Reinartz, Werner J.
4
Berkmann, Manuel
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Bharadwaj, Sundar G.
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Bleier, Alexander
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Eisenbeiß, Maik
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Jindal, Rupinder P.
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Ptok, Annette
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Ravishanker, Nalini
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Reinartz, Werner
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Journal of the Academy of Marketing Science
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
Faculty & research / Insead : working paper series
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of retailing
6
Harvard business review : HBR
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of marketing research : JMR
3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of business economics : JBE
2
Journal of service research : JSR
2
Marketing Review St.Gallen
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Retailing in the 21st century : current and future trends
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Springer Texts in Business and Economics
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Springer texts in business and economics
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SpringerLink / Bücher
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Symphonya. Emerging Issues in Management
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Wertschöpfung im Handel
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California management review : CMR
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Customer engagement marketing
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Handbook of business-to-business marketing
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Handbook of marketing decision models
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Handbook of research on customer equity in marketing
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INSEAD Working Paper
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of creating value
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international marketing
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Journal of marketing research
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Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
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Marketing - wie Sie Kunden gewinnen und halten
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Marketing accountability for marketing and non-marketing outcomes
1
Multivariate Behavioral Research ; 37 (2), 227-244
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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Schmalenbach Business Review (sbr)
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ECONIS (ZBW)
5
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1
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
2
Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar
;
Bleier, Alexander
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
Saved in:
3
Selling, general, and administrative expense (SGA)-based metrics in marketing : conceptual and measurement challenges
Ptok, Annette
;
Jindal, Rupinder P.
;
Reinartz, Werner J.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 987-1011
Persistent link: https://www.econbiz.de/10011951612
Saved in:
4
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
Saved in:
5
Distributing through multiple channels in industrial wholesaling : how many and how much?
Käuferle, Monika
;
Reinartz, Werner
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 746-767
Persistent link: https://www.econbiz.de/10011409932
Saved in:
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