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~isPartOf:"Journal of the Academy of Marketing Science"
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Cause-Related Marketing
6
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Journal of the Academy of Marketing Science
International review on public and non-profit marketing
25
Journal of business research : JBR
17
Journal of business ethics : JOBE
14
Journal of nonprofit & public sector marketing
12
Psychology & marketing
10
Journal of marketing communications
9
Journal of Consumer Marketing
7
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
European Journal of Marketing
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
The journal of consumer marketing
5
International journal of nonprofit & voluntary sector marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
AMS review : official publication of the Academy of Marketing Science
3
Cogent business & management
3
European Sport management quarterly : ESMQ
3
International journal of emerging markets
3
International journal of hospitality management
3
Journal of Services Marketing
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing
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Key debates and contemporary issues in nonprofit marketing
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Sport management review
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Asian journal of sustainability and social responsibility
2
Australian journal of management
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Corporate reputation review : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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International Journal of Retail & Distribution Management
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ECONIS (ZBW)
6
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1
Cause
marketing
and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
2
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
3
The effect of cause-related marketing on firm value : a look at Fortune’s most admired all-stars
Woodroof, Parker J.
;
Deitz, George D.
;
Howie, Katharine M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 899-918
Persistent link: https://www.econbiz.de/10012107342
Saved in:
4
Consideration of ethical attributes along the consumer decision-making journey
Schamp, Christina
;
Heitmann, Mark
;
Katzenstein, Robin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 328-348
Persistent link: https://www.econbiz.de/10012022586
Saved in:
5
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
Saved in:
6
Linking cause-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
Saved in:
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