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~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject:"Product Development"
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New product development
36
Produktentwicklung
35
Innovation
18
Innovation management
11
Innovationsmanagement
11
Brand management
7
Markenführung
7
Marketing management
6
Marketingmanagement
6
Consumer behaviour
5
Emerging economies
5
Konsumentenverhalten
5
Schwellenländer
5
Beziehungsmarketing
4
Knowledge management
4
New products
4
Relationship marketing
4
Wissensmanagement
4
Brand image
3
Customer integration
3
Dienstleistungsqualität
3
Emerging markets
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Erfolgsfaktor
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Industrie
3
Kundenintegration
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Manufacturing industries
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Markenimage
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Market entry
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Market research
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Markteintritt
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Marktforschung
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Service quality
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Success factor
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USA
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United States
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Aktienmarkt
2
Ankündigungseffekt
2
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Börsenkurs
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Article
36
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36
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English
36
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Bohlmann, Jonathan D.
2
Calantone, Roger J.
2
Giannetti, Verdiana
2
Harmancioglu, Nukhet
2
Homburg, Christian
2
Houston, Mark B.
2
Rubera, Gaia
2
Slotegraaf, Rebecca J.
2
Stock-Homburg, Ruth
2
Achrol, Ravi S.
1
Ahearne, Michael
1
Akdeniz, M. Billur
1
Albers, Sönke
1
Arunachalam, S.
1
Aspara, Jaakko
1
Bahadir, S. Cem
1
Bayus, Barry L.
1
Beverland, Michael B.
1
Bharadwaj, Sundar G.
1
Borgh, Michel van der
1
Bornemann, Torsten
1
Brexendorf, Tim Oliver
1
Carson, Stephen J.
1
Chandrasekaran, Deepa
1
Chandrashekaran, Murali
1
Clement, Michel
1
Cui, Anna Shaojie
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Di Benedetto, C. Anthony
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Droge, Cornelia
1
Ernst, Holger
1
Falk, Tomas
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Grewal, Rajdeep
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1
Gruner, Richard L.
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Guesalaga, Rodrigo
1
Gupta, Shaphali
1
Handrich, Matthias
1
Hayati, Babak
1
Heidenreich, Sven
1
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Journal of the Academy of Marketing Science
The journal of product innovation management : an international publication of the Product Development & Management Association
362
Journal of business research : JBR
195
International journal of innovation management
157
International journal of product development : IJPD
150
Industrial marketing management : the international journal for industrial and high-tech firms
147
SpringerLink / Bücher
131
International journal of production research
127
IEEE transactions on engineering management : EM
119
International journal of production economics
108
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Technological forecasting & social change : an international journal
83
Research policy : policy, management and economic studies of science, technology and innovation
78
Management Science
77
R & D management
72
International journal of innovation and technology management
66
Journal of engineering and technology management : JET-M
65
International journal of technology management : IJTM
61
Management science : journal of the Institute for Operations Research and the Management Sciences
57
The journal of business & industrial marketing
57
International journal of product lifecycle management : IJPLM
53
Research technology management : RTM
52
Technology analysis & strategic management
52
Creativity and innovation management
50
European journal of operational research : EJOR
45
Research
40
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International Journal of Innovation Management (ijim)
38
Journal of open innovation : technology, market, and complexity
38
International journal of project management : the journal of The International Project Management Association
37
Journal of marketing
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
International journal of technology marketing : IJTMkt
36
European journal of innovation management
35
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
35
Springer eBook Collection
35
International journal of business innovation and research
34
Production and operations management : an international journal of the Production and Operations Management Society
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
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ECONIS (ZBW)
36
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1
Exclusivity strategies for digital products across digital and physical markets
Otten, Cord
;
Clement, Michel
;
Albers, Sönke
;
Kleinen, Ole
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 245-265
Persistent link: https://www.econbiz.de/10014251113
Saved in:
2
Corporate lobbying and product recalls : an investigation in the U.S. medical device industry
Giannetti, Verdiana
;
Srinivasan, Raji
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 941-960
Persistent link: https://www.econbiz.de/10013389487
Saved in:
3
Using
product
development
information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
Saved in:
4
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
5
New product introductions for low-income consumers in emerging markets
Arunachalam, S.
;
Bahadir, S. Cem
;
Bharadwaj, Sundar G.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 914-940
Persistent link: https://www.econbiz.de/10012301286
Saved in:
6
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
7
Reverse innovation : a conceptual framework
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1009-1029
Persistent link: https://www.econbiz.de/10012301300
Saved in:
8
Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda
Shankar, Venkatesh
;
Narang, Unnati
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 1030-1052
Persistent link: https://www.econbiz.de/10012301301
Saved in:
9
When less is more : the downside of customer knowledge sharing in new
product
development
teams
Tang, Yihui
;
Marinova, Detelina
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 288-307
Persistent link: https://www.econbiz.de/10012290963
Saved in:
10
Eco-friendly
product
development
strategy : antecedents, outcomes, and contingent effects
Katsikeas, Constantine S.
;
Leonidou, Constantinos N.
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
6
,
pp. 660-684
Persistent link: https://www.econbiz.de/10011614076
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