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~isPartOf:"Journal of the Academy of Marketing Science"
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Cause-Related Marketing
6
Cause-related marketing
6
Marketing management
4
Marketingmanagement
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3
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3
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Ballings, Michel
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Journal of the Academy of Marketing Science
International review on public and non-profit marketing
25
Journal of business research : JBR
22
Journal of business ethics : JOBE
17
Journal of nonprofit & public sector marketing
17
International journal of productivity and quality management : IJPQM
15
Journal of marketing communications
13
Demographic Research
10
Psychology & marketing
10
Journal of Business Ethics
9
Social Science & Medicine
9
International journal of advertising : the review of marketing communications
8
MPRA Paper
8
European journal of marketing : EJM
7
International journal of production research
7
Apas Papers
6
IZA Discussion Papers
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of retailing and consumer services
6
Quality & Quantity: International Journal of Methodology
6
European Sport management quarterly : ESMQ
5
Insurance / Mathematics & economics
5
International journal of nonprofit & voluntary sector marketing
5
Journal of Business Research
5
Journal of promotion management : JPM
5
Sport management review
5
The journal of consumer marketing
5
Economics Papers from University Paris Dauphine
4
International Review on Public and Nonprofit Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of six sigma and competitive advantage : IJSSCA
4
Journal of Industrial Engineering International
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of industrial engineering international
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing
4
Ovidius University Annals, Economic Sciences Series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
SpringerLink / Bücher
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
6
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1
The give and take of
cause
-related marketing : purchasing
cause
-related products licenses consumer indulgence
Chang, Chun-Tuan
;
Chu, Xing-Yu
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10012290946
Saved in:
2
Cause
marketing and customer profitability
Ballings, Michel
;
McCullough, Heath
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 234-251
Persistent link: https://www.econbiz.de/10011844780
Saved in:
3
Consideration of ethical attributes along the consumer decision-making journey
Schamp, Christina
;
Heitmann, Mark
;
Katzenstein, Robin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
2
,
pp. 328-348
Persistent link: https://www.econbiz.de/10012022586
Saved in:
4
The effect of
cause
-related marketing on firm value : a look at Fortune’s most admired all-stars
Woodroof, Parker J.
;
Deitz, George D.
;
Howie, Katharine M.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 899-918
Persistent link: https://www.econbiz.de/10012107342
Saved in:
5
When will price increases associated with company donations to charity be perceived as fair?
Koschate-Fischer, Nicole
;
Huber, Isabel V.
;
Hoyer, Wayne D.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 608-626
Persistent link: https://www.econbiz.de/10011552517
Saved in:
6
Linking
cause
-related marketing to sales force responses and performance in a direct selling context
Larson, Brian V.
;
Flaherty, Karen E.
;
Zablah, Alex R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 271-277
Persistent link: https://www.econbiz.de/10003725657
Saved in:
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