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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Psychology & marketing"
~subject:"Deutschland"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Festschrift"
~type_genre:"Government document"
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Deutschland
Social Web
Social web
156
Consumer behaviour
128
Konsumentenverhalten
128
Tourism
74
Tourismus
73
Holiday behaviour
71
Urlaubsverhalten
71
Internet marketing
65
Online-Marketing
65
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59
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41
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social media
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Law, Chun Hung Roberts
5
Buhalis, Dimitrios
4
Sauer, Nicola E.
4
Schuckert, Markus
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
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Law, Rob
3
Ruyter, Ko de
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Thomas, Veronica L.
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2
Calabuig Moreno, Ferran
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2
Dolen, Willemijn M. van
2
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2
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2
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2
Kim, Dae-young
2
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Krishen, Anjala S.
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Liu, Xianwei
2
Mahr, Dominik
2
Murphy, Jamie
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Ok, Chihyung
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Park, Seunghyun
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Pitt, Leyland F.
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Polat, Eray
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Pozharliev, Rumen
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Russell, Zachary A.
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So, Kevin Kam Fung
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Tussyadiah, Iis P.
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Çelik, Fatih
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
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1
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Journal of travel and tourism marketing
Psychology & marketing
Journal of business research : JBR
457
Technological forecasting & social change : an international journal
250
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
149
International journal of internet marketing and advertising : IJIMA
143
Journal of management information systems : JMIS
124
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
116
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
95
Business horizons
90
International journal of advertising : the review of marketing communications
84
International journal of business information systems : IJBIS
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of marketing communications
83
International journal of hospitality management
82
Electronic commerce research
79
Intereconomics : review of European economic policy
77
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of marketing
63
Ifo-Schnelldienst
62
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
61
International journal of networking and virtual organisations : IJNVO
60
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
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ECONIS (ZBW)
156
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1
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156
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
3
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
4
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
5
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
6
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
7
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
8
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
9
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
10
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
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