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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The international review of retail, distribution and consumer research"
~subject:"Relationship marketing"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject_exact:"Mundpropaganda"
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Relationship marketing
United States
Viral marketing
54
Virales Marketing
54
Consumer behaviour
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Konsumentenverhalten
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Holiday behaviour
19
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Social Web
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Hsu, Maxwell K.
2
Khan, Mahmood A.
2
Lee, Kyuho
2
Bagaas, Ingrid K.
1
Cheng, Vincent T. P.
1
Dixit, Saumya
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Fairhurst, Ann
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Fakharyan, Meysam
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Li, Jun
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Qu, Hailin
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Reza Jalilvand, Mohammad Reza
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Journal of travel and tourism marketing
The international review of retail, distribution and consumer research
Journal of retailing and consumer services
46
Journal of business research : JBR
32
International journal of hospitality management
21
Journal of hospitality marketing & management
17
The journal of services marketing
13
International journal of contemporary hospitality management
12
Journal of service research : JSR
12
Tourism management : research, policies, practice
12
International journal of internet marketing and advertising : IJIMA
11
The journal of product & brand management
11
Psychology & marketing
10
Cogent business & management
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
International journal of electronic marketing and retailing : IJEMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Asia Pacific journal of marketing and logistics
6
Business horizons
6
European journal of marketing : EJM
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of brand management : an international journal
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of advertising research
5
Journal of internet commerce
5
Journal of marketing communications
5
Journal of marketing theory and practice
5
Journal of promotion management : innovations in planning and applied research
5
Journal of service management
5
Marketing letters : a journal of research in marketing
5
Services marketing quarterly
5
The TQM journal : the international review of organizational improvement
5
Information systems research : ISR
4
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ECONIS (ZBW)
16
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1
Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials
Jain, Manu
;
Dixit, Saumya
;
Shukla, Amit
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 23-43
Persistent link: https://www.econbiz.de/10014226377
Saved in:
2
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
3
Antecedents and consequences of consumers' trust in hybrid travel websites
Leung, Daniel
;
Ma, Jing
- In:
Journal of travel and tourism marketing
37
(
2020
)
6
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012289491
Saved in:
4
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
5
What do customers expect of travel agent-customer interactions? : measuring and improving customer experience in interactions with travel agents
Wu, Yu-Chi
;
Lee, Hsiang-Ming
;
Liao, Pin-Ru
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1000-1012
Persistent link: https://www.econbiz.de/10011941816
Saved in:
6
How customer experience affects the customer-based brand equity for tourism destinations
Yang, Yan
;
Liu, Xiaoming
;
Li, Jun
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 97-113
Persistent link: https://www.econbiz.de/10011416156
Saved in:
7
Handling negative online customer reviews : the effects of elaboration likelihood model and distributive justice
Cheng, Vincent T. P.
;
Loi, Mei Kun
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10010361829
Saved in:
8
Examining the effect of customer-to-customer interactions on satisfaction, loyalty, and word-of-mouth behaviors in the hospitality industry : the mediating role of personal interac...
Fakharyan, Meysam
;
Omidvar, Sadaf
;
Khodadadian, …
- In:
Journal of travel and tourism marketing
31
(
2014
)
5/6
,
pp. 610-626
Persistent link: https://www.econbiz.de/10010405090
Saved in:
9
Understanding the relationship of service fairness, emotions, trust, and tourist behavioral intentions at a city destination in China
Su, LuJun
;
Hsu, Maxwell K.
;
Marshall, Kimball P.
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10010469186
Saved in:
10
Exploring the impacts of service guarantee strategy
Lee, Kyuho
;
Khan, Mahmood A.
- In:
Journal of travel and tourism marketing
29
(
2012
)
1/2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009537257
Saved in:
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