//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Holiday behaviour"
~subject:"Hongkong"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Holiday behaviour
Hongkong
Internet marketing
Online-Marketing
49
Tourism marketing
33
Tourismusmarketing
33
Consumer behaviour
26
Konsumentenverhalten
26
Social Web
26
Social web
26
Urlaubsverhalten
25
Tourism
20
Tourismus
20
Destination management
19
Destinationsmanagement
19
Advertising effects
15
Hotel industry
15
Hotellerie
15
Viral marketing
15
Virales Marketing
15
Werbewirkung
15
E-commerce
12
Electronic Commerce
12
Website
11
Tourism industry
10
Tourismuswirtschaft
10
USA
9
United States
9
China
8
Online retailing
8
Online-Handel
8
social media
8
Advertising
7
Werbung
7
Brand management
6
Emotion
6
Hong Kong
6
Markenführung
6
Brand image
5
Internet
5
more ...
less ...
Online availability
All
Undetermined
34
Free
1
Type of publication
All
Article
57
Type of publication (narrower categories)
All
Article in journal
57
Aufsatz in Zeitschrift
57
Language
All
English
57
Author
All
Law, Chun Hung Roberts
4
Schuckert, Markus
4
Leung, Daniel
2
Liu, Xianwei
2
Park, Sangwon
2
Pratt, Stephen
2
Tussyadiah, Iis P.
2
Alcántara-Pilar, Juan Miguel
1
Alderman, Derek H.
1
Au, Norman
1
Avraham, Eli
1
Bai, Billy
1
Bang, Nguyen
1
Barrio-García, Salvador del
1
Bertocchi, Dario
1
Borg, Jan van der
1
Buhalis, Dimitrios
1
Camatti, Nicola
1
Canovi, Magali
1
Cantoni, Lorenzo
1
Carić, Hrvoje
1
Cervellon, Marie-Cécile
1
Chan, Nga Ling
1
Chang, Ching-Hung
1
Chen, Cheng-Hao
1
Chen, Chihchien
1
Chen, Wenbo
1
Choi, Juwon
1
Chou, Chia-jung
1
Creevey, Dean
1
Crespo-Almendros, Esmeralda
1
Croy, Glen
1
De Pietro, Marianna
1
Dedeoğlu, Bekir Bora
1
Denizci Guillet, Basak
1
Ding, Xiaojie
1
Ekiz, Erdogan H.
1
Feiz, Davood
1
Fesenmaier, Daniel R.
1
Galipienzo, Danielle
1
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
Journal of business research : JBR
321
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
118
Journal of advertising research
117
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
88
Information systems research : ISR
86
Tourism management : research, policies, practice
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
67
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Business horizons
57
Psychology & marketing
57
Journal of promotion management : JPM
55
The journal of product & brand management
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
Journal of marketing management : MM
47
Marketing intelligence & planning
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of hospitality marketing & management
46
more ...
less ...
Source
All
ECONIS (ZBW)
57
Showing
1
-
10
of
57
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
How does cultural heritage destination digitalization influence tourists' attitudes? : the role of constructive authenticity and technology-destination fit
Li, Yao
;
Jiao, Lianyang
;
Zhou, Mi
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 221-234
Persistent link: https://www.econbiz.de/10014513635
Saved in:
3
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
4
Internet addiction continuum and its moderating effect on augmented reality application experiences : digital natives versus older users
Stangl, Brigitte
;
Kastner, Margit
;
Park, Sangwon
; …
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10014285190
Saved in:
5
The power of culture : how it shapes tourists' online engagement with destinations
Yin, Jie
;
Qu, Xingqin
;
Ni, Yensen
- In:
Journal of travel and tourism marketing
40
(
2023
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10014369785
Saved in:
6
How do social media tourist images influence destination attitudes? : effects of social comparison and envy
Xu, Jia
;
Wang, Yi
;
Jiang, Yangyang
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014369793
Saved in:
7
Message framing strategies in promoting tourists' pro-environmental behavioral intentions : the interaction of social distance and message framing
Zhao, Xinxin
;
Yao, Yanbo
;
Ren, Lianping
;
Jia, Guangmei
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 678-692
Persistent link: https://www.econbiz.de/10014447622
Saved in:
8
#StayHome today so we can #TravelTomorrow : tourism destinations' digital marketing strategies during the Covid-19 pandemic
Ketter, Eran
;
Avraham, Eli
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 819-832
Persistent link: https://www.econbiz.de/10012649891
Saved in:
9
A digital response system to mitigate overtourism : the case of Dubrovnik
Camatti, Nicola
;
Bertocchi, Dario
;
Carić, Hrvoje
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
8/9
,
pp. 887-901
Persistent link: https://www.econbiz.de/10012415310
Saved in:
10
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->