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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of brand management : an international journal"
~person:"Burghausen, Mario"
~person:"Merrilees, Bill"
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Brand management
13
Markenführung
13
Brand architecture
7
Markenarchitektur
7
Brand image
6
Markenimage
6
Cultural heritage
4
Kulturgüter
4
corporate heritage
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Burghausen, Mario
Merrilees, Bill
Balmer, John M. T.
13
Powell, Shaun M.
10
Dolnicar, Sara
9
Fesenmaier, Daniel R.
8
Burmann, Christoph
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Golob, Urša
6
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Ind, Nicholas
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5
Josiassen, Alexander
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5
Kock, Florian
5
Mattila, Anna S.
5
Piehler, Rico
5
Stepchenkova, Svetlana
5
Wiedmann, Klaus-Peter
5
Xiang, Zheng
5
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5
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4
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4
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4
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4
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4
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of brand management : an international journal
Journal of business research : JBR
10
Journal of strategic marketing
3
The journal of product & brand management
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Corporate communications : an international journal
1
Corporate reputation : managing opportunities and threats
1
Foundations of corporate heritage
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of management reviews : IJMR
1
International journal of retail & distribution management
1
Journal for international business and entrepreneurship development
1
Journal of Business Research
1
Journal of East-West business
1
Journal of historical research in marketing
1
Journal of hospitality marketing & management
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of retailing and consumer services
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Qualitative market research : an international journal
1
Routledge e-business series
1
The journal of consumer marketing
1
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ECONIS (ZBW)
13
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1
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10
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13
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date (oldest first)
1
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
2
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
3
Asian city brand meaning : a Hong Kong perspective
Merrilees, Bill
;
Miller, Dale
;
Ge, Gloria L.
;
Tam, …
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10011874900
Saved in:
4
The presence of the omni-temporal : theoretical foundations of (corporate) brand heritage design
Burghausen, Mario
- In:
The journal of brand management : an international journal
30
(
2023
)
2
,
pp. 129-143
Persistent link: https://www.econbiz.de/10014251427
Saved in:
5
Brand management and sustainability : exploring potential for the transformative power of brands
Golob, Urša
;
Burghausen, Mario
;
Kernstock, Joachim
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 513-519
Persistent link: https://www.econbiz.de/10013463713
Saved in:
6
Special issue: brand management and sustainability
Golob, Urša
(
ed.
);
Burghausen, Mario
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013463730
Saved in:
7
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
8
Experience-centric branding : challenges and advancing a new mantra for corporate brand governance
Merrilees, Bill
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011704247
Saved in:
9
Corporate heritage brand management : corporate heritage brands versus contemporary corporate brands
Cooper, Holly
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 412-430
Persistent link: https://www.econbiz.de/10011350083
Saved in:
10
Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.
;
Burghausen, Mario
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 364-384
Persistent link: https://www.econbiz.de/10011350116
Saved in:
1
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