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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Designation of origin"
~subject:"Polen"
~subject:"Tourism industry"
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Search: subject_exact:"Regionenmarke"
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Polen
Tourism industry
Place marketing
14
Standortmarketing
14
Brand management
12
Markenführung
12
Brand image
10
Markenimage
10
Tourism marketing
8
Tourismusmarketing
8
Place branding
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Beziehungsmarketing
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Country image
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place attachment
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Aldabbas, Hazem
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Biran, Avital
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Lahrech, Abdelmounaim
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Li, Huaibin
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Rojas-Méndez, José
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Sit, Jason
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
The journal of product & brand management
Journal of business research : JBR
5
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Strategic place branding methodologies and theory for tourist attraction
3
Africa journal of management
2
International journal of leisure and tourism marketing : IJLTM
2
Kommunikation im Fokus : Arbeiten zur angewandten Linguistik
2
Standortfaktor Tourismus und Wissenschaft : Herausforderungen und Chancen für Destinationen
2
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
2
Studia / Polska Akademia Nauk, Komitet Przestrzennego Zagospodarowania Kraju
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Tourism and hospitality research : THR
2
Tourism management perspectives : TMP
2
Advances in hospitality, tourism, and the service industry (AHTSI) books series
1
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal
1
Bausteine der Regionalentwicklung
1
Brands and branding
1
CERAMAC
1
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
Corporate communications : an international journal
1
Enlightening tourism : ET ; a pathmaking journal
1
European research studies
1
Europäische Hochschulschriften / 2
1
Events und Tourismus : Stand und Perspektiven der Eventforschung
1
Future of Business and Finance
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Handbook on place branding and marketing
1
International journal of Indian culture and business management : IJICBM
1
International journal of economic policy in emerging economies
1
International journal of management practice : IJMP
1
International journal of wine business research : IJWBR
1
Journal of destination marketing & management
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
MCI Wissenschaft & Praxis
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Determining the predictive importance of the core dimensions of nation brands
Lahrech, Abdelmounaim
;
Aldabbas, Hazem
;
Juusola, Katariina
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1207-1219
Persistent link: https://www.econbiz.de/10014485561
Saved in:
2
Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José
;
Khoshnevis, Mozhde
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
Saved in:
3
An exploratory study of residents’ perception of place image : the case of Kavala
Stylidis, Dimitrios
;
Sit, Jason
;
Biran, Avital
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
5
,
pp. 659-674
Persistent link: https://www.econbiz.de/10011486278
Saved in:
4
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
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