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~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
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Search: subject:"Markenartikel"
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Konsumentenverhalten
Brand image
73
Markenimage
73
Tourism marketing
61
Tourismusmarketing
61
Destination management
52
Destinationsmanagement
52
Brand management
38
Holiday behaviour
38
Markenführung
38
Urlaubsverhalten
38
Designation of origin
30
Herkunftsbezeichnung
30
destination image
28
Tourism destination
24
Tourismusregion
24
Consumer behaviour
20
Tourism
19
Tourismus
19
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
9
Kundenzufriedenheit
9
Internet marketing
8
Online-Marketing
8
Social Web
8
Social web
8
Brand
7
Hotel industry
7
Hotellerie
7
Markenartikel
7
Viral marketing
7
Virales Marketing
7
destination branding
7
Emotion
6
International tourism
6
Internationaler Tourismus
6
Place marketing
5
Standortmarketing
5
Tourism research
5
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13
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Article
20
Type of publication (narrower categories)
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Aufsatz in Zeitschrift
Non-commercial literature
Article in journal
20
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English
20
Author
All
Hanks, Lydia
2
King, Ceridwyn
2
Loureiro, Sandra Maria Correia
2
Perdue, Richard R.
2
Shin, Hakseung
2
So, Kevin Kam Fung
2
Xu, Honggang
2
Zhang, Hui
2
Ali, Faizan
1
Ben-Shaul, Michal
1
Boksberger, Philipp
1
Deng, Qian
1
Dieck, M. Claudia tom
1
Dolnicar, Sara
1
Ekinci, Yuksel
1
Fountoulaki, Paraskevi
1
Friedmann, Enav
1
Gursoy, Dogan
1
Han, Heesup
1
Hasan, Md. Rajibul
1
Hollebeek, Linda D.
1
Hung, Kam
1
Hyun, Sunghyup Sean
1
Japutra, Arnold
1
Khan, Imran
1
Krey, Nina
1
Laesser, Christian
1
Li, Mimi
1
Li, Yina
1
Lin, Zhibin
1
Line, Nathaniel D.
1
Liu, Xin
1
Miao, Li
1
Mody, Makarand Amrish
1
Molinillo, Sebastian
1
Más Ruiz, Francisco José
1
Nicolau, Juan L.
1
Petrick, James F.
1
Randle, Melanie
1
Rather, Raouf Ahmad
1
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
510
Journal of retailing and consumer services
339
The journal of brand management : an international journal
312
The journal of product & brand management
308
Psychology & marketing
151
Asia Pacific journal of marketing and logistics
115
European journal of marketing : EJM
101
Journal of marketing communications
94
International journal of hospitality management
92
Journal of international consumer marketing
83
Journal of fashion marketing and management
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
The journal of consumer marketing
72
International marketing review
68
Journal of strategic marketing
68
Marketing intelligence & planning
68
Marketing letters : a journal of research in marketing
67
International journal of advertising : the review of marketing communications
66
Journal of marketing
65
Journal of consumer research : JCR ; an interdisciplinary bimonthly
64
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
63
Journal of global marketing
63
Journal of marketing management : MM
63
Journal of promotion management : innovations in planning and applied research
61
Journal of promotion management : JPM
58
Cogent business & management
57
International journal of internet marketing and advertising : IJIMA
56
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
56
Journal of the Academy of Marketing Science
56
International journal of consumer studies
55
Journal of marketing research : JMR
50
The IUP journal of brand management : IJBRM
50
International journal of advertising : the quarterly review of marketing communications
49
Journal of travel and tourism marketing
49
Journal of Islamic marketing
47
Journal of international marketing
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
International journal of retail & distribution management
42
Qualitative market research : an international journal
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
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ECONIS (ZBW)
20
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20
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1
Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
5
,
pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
Saved in:
2
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
3
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
4
Exploring the influence of touch points on tourist experiences at crisis impacted destinations
Krey, Nina
;
Dieck, M. Claudia tom
;
Wu, Shuang
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014245276
Saved in:
5
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
6
Extension and validation of a novel destination brand equity model
Ekinci, Yuksel
;
Japutra, Arnold
;
Molinillo, Sebastian
; …
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
6
,
pp. 1257-1276
Persistent link: https://www.econbiz.de/10014295315
Saved in:
7
Consumption authenticity in the accommodations industry : the keys to brand love and brand loyalty for hotels and Airbnb
Mody, Makarand Amrish
;
Hanks, Lydia
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012151303
Saved in:
8
The interaction effects of online reviews, brand, and price on consumer hotel booking decision making
Wen, Ji
;
Lin, Zhibin
;
Liu, Xin
;
Xiao, Sarah Hong
;
Li, Yina
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
4
,
pp. 846-859
Persistent link: https://www.econbiz.de/10012492627
Saved in:
9
Place-oriented or people-oriented concepts for destination loyalty : destination image and place attachment versus perceived distances and emotional solidarity
Tasci, Asli DA
;
Uslu, Abdullah
;
Stylidis, Dimitrios
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
2
,
pp. 430-453
Persistent link: https://www.econbiz.de/10012794820
Saved in:
10
Cognitive image, mental imagery, and responses (CI-MI-R) : mediation and moderation effects
Loureiro, Sandra Maria Correia
;
Roschk, Holger
;
Ali, Faizan
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 903-920
Persistent link: https://www.econbiz.de/10012880693
Saved in:
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