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~isPartOf:"Journal of world business : JWB"
~subject:"International market entry"
~subject:"Markenartikel"
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International market entry
Markenartikel
Multinationales Unternehmen
148
Transnational corporation
148
Internationaler Markteintritt
115
Globalisierung
73
Globalization
73
Strategic management
70
Strategisches Management
70
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52
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52
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Liesch, Peter Wayne
4
Ang, Siah Hwee
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Beamish, Paul W.
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2
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2
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2
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Journal of world business : JWB
Journal of business research : JBR
364
The journal of brand management : an international journal
238
International business review : the official journal of the European International Business Academy
222
The journal of product & brand management
195
Journal of retailing and consumer services
151
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
145
Management international review : mir ; journal of international business
106
SpringerLink / Bücher
96
International marketing review
90
Journal of international management
86
Journal of international entrepreneurship
75
European journal of marketing : EJM
68
European journal of international management : EJIM
57
Journal of strategic marketing
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Psychology & marketing
50
Asia Pacific journal of marketing and logistics
48
Journal of East-West business
46
Journal of international marketing
46
Multinational business review
46
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing intelligence & planning
41
Journal of global marketing
40
Business horizons
38
International journal of hospitality management
35
Journal of marketing
34
The service industries journal
34
Discussion paper / Centre for Economic Policy Research
33
Entrepreneurial business and economics review : EBER
33
Europäische Hochschulschriften / 5
33
International journal of business and globalisation : IJBG
33
Journal of marketing communications
33
Marketing letters : a journal of research in marketing
33
Thunderbird international business review
33
Journal of fashion marketing and management
32
Journal of the Academy of Marketing Science
32
Asian business & management
31
International journal of globalisation and small business : IJGSB
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
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ECONIS (ZBW)
115
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111
Accelerating international expansion through global alliances : a typology of cooperative strategies
García Canal, Esteban
;
López Duarte, Cristina
;
Rialp …
- In:
Journal of world business : JWB
37
(
2002
)
2
,
pp. 91-107
Persistent link: https://www.econbiz.de/10001690174
Saved in:
112
Motivations and risks in international licensing : a review and implications for licensing to transitional and emerging economies
Mottner, Sandra
;
Johnson, James P.
- In:
Journal of world business : JWB
35
(
2000
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10001492729
Saved in:
113
International performance of multinationals : a hybrid model
Chen, Homin
- In:
Journal of world business : JWB
34
(
1999
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10001425171
Saved in:
114
The evolutionary process of global market expansion : experiences of MNCs in China
Cui, Geng
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 87-110
Persistent link: https://www.econbiz.de/10001242786
Saved in:
115
A contingency framework for the mode of entry decision
Kumar, V.
- In:
Journal of world business : JWB
32
(
1997
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001220767
Saved in:
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